Social media guidelines, dos and don’ts, are everywhere. They will vary wildly between each company. Here are some that we put together for a client, which we think are universal.
Feel free to add any you can think of.
1. Think about what you want each post to achieve. The phone ringing? Directing people back to the website? Starting a conversation?
2. Good sources of content include news.google.com searches for keywords, Google alerts, news hacking and of course self-promotional content and blogs from your own website
3. Include a link back to your website when posting self-promotional content
4. Always ensure that Twitter pictures are in a 2:1 ratio, otherwise they won’t display on people’s feeds. Use pictures wherever possible in tweets (utilise unsplash and pixabay)
5. You can attach multiple photos to both Twitter and Facebook
6. Don’t use too many hashtags on Twitter – limit them to one or two per tweet. There’s no rule on where to put your hashtags – put them in the middle or at the end, just don’t overuse them
7. Double-check everything you post. Check for spelling and grammar mistakes
8. Avoid using all capital letters as online it is perceived as shouting. Also avoid using asterisks (****) to draw attention to competitions, promotions or events
9. Never mention your competitors in any way – pretend they don’t exist!
10. Stay true to your brand and voice – professional, friendly but not overly familiar, warm, not stuffy, approachable
11. Make content visual wherever possible
12. Keep an eye on current trends and see if you can put your own relevant spin on any
13. Remember to tag in any collaborators that you mention where possible, include their username in your tweet
14. Ensure all pictures are professional and true to your brand.
This list of social media guidelines may have been exhausting but they are, by no means exhaustive! Enjoy!