This video was created by Carrie Green of the Female Entrepreneur Association.

In summary, the three essential things to be successful on social media are:

• Know your audience
• Post quality content
• Convert loyal fans into paying customers

Thanks Carrie!

Knowing your audience, where they hang out, what their interests are and what they talk about is incredibly important in being able to identify your audience and being able to communicate with them. Social media is all about engagement and joining a conversation with your audience.

Posting quality social media content is the foundation of your online presence. Without it, you’ll struggle to build trust, portray your brand as you’d like and begin to grow your presence.

Being able to convert fans into customers is often the one thing businesses struggle with and it also emphasises why sheer numbers of fans and followers do not mean you’re being successful on social media from a business point of view. Assessing the ROI of social media is crucial if you’re putting any significant resources into it but going gung-ho on the sell isn’t going to end well.