We’ve had a think about some of the extreme social media management tactics in the office and our network. We’ve been able to identify seven key categories of social media marketing philosophy. Which one do you think most represents you? The seven types of social media marketer The hard gainer Slow and..
Social media marketing can be a minefield. You know it’s important to keep posting content across the major platforms but it’s easy to make mistakes. These mistakes could be costing your business its online presence, likes, clicks and ad spend. Let’s take a look at the most common mistakes you need to avoid. ..
Our head of training & strategy, David, recently hosted a webinar all about optimising your personal LinkedIn profile. With so many people now working from home, many are likely to be dusting off profiles that have laid dormant for a number of years, so he went through some of the key parts of the..
Now is an undoubtedly challenging time for most people and most businesses. As a social media agency with a wide variety of clients, we’ve seen a spectrum of response plans. While our agency is fully operational with a remote team, it’s important that we’re supporting our clients as best we can. In this post,..
If the coronavirus pandemic has left you dazed and confused, you’re not alone. However, let’s not mention the “c” word again and let’s focus on those things you can control – one of which is your online presence. With some extra time to invest in your business, perhaps its time you took that long-overdue..
TikTok has been taking the world by storm as one of the fastest-growing social networks, but is it here to stay? Some brands have been gripped by an apparent TikTok FOMO (fear of missing out) and have decided they must adopt an active presence on the platform. One of the main draws for some..
Founded over a decade ago, Pinterest one of the original powerhouses of the social media world. However, many brands have been reluctant to create and maintain a presence on Pinterest compared with other networks. It’s certainly not a behemoth like Facebook or Instagram, but it is comparable in size to Twitter, which forms part..
An informative and well-visited company blog can be a huge asset to a business. The blog can be a source of fresh web traffic, help to shape your brand and influence the buying decisions of your customers. However, sitting down with a blank web page can be a daunting task. Where do you start?..
The contact page of most websites is its lynchpin. A poor contact page (including the contact form) undermines an otherwise effective marketing campaign or user-friendly website. Tiny tweaks to a contact page can increase its conversion rate and even small percentage improvements to overall conversion can make a huge difference to the number of leads your site generates. In..
Social media can be utilised to achieve a broad range of marketing goals. We’ve seen that it can be effective at every stage of the marketing funnel. But just because it can be used for multiple goals, doesn’t mean it should be – at least not all at the same time. In order to..
We love sharing our thoughts and ideas on social media. We’re constantly learning through our work and commitment to being true experts. Our blog
Every day we see photos posted on social media that come really close to working well, but narrowly miss the mark. One of the most
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