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The difference between ACTIVE and PASSIVE social media

on Jul 19, 2014by Bent Bungein Advanced, Social media, Strategy
with 4 comments

What do we really mean when we’re discussing active and passive social media tactics? The phrases have become increasingly popular into 2017, so we thought we’d take another look at the phenomenon and explain what they mean and how brands can use them. Active and passive social media In short, passive social media involve the..

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