On a quiet, unassuming Wednesday morning in December, a PR disaster of monumental scale hit a local Cambridgeshire newspaper. A printing error on an edition of their paper threatened to undermine their credibility, and invite scores of complaints from angry residents. Or at least, that’s what their apology would have you believe.   After the..

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Over the last few years, one of the greatest challenges facing social media managers has been working out how to condense their brand’s marketing messages to meet the character limitations imposed by sites such as Twitter. I myself am all too familiar with the intense frustration of writing “that perfect tweet”, only to see the..

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