We’re addressing the subject on most people’s minds when it comes social media marketing – what’s the return on investment (ROI) of social media? It’s a completely valid question and one that social media marketers should be comfortable answering. Companies part with hundreds of thousands of pounds on billboard advertising over a motorway and have virtually no..
One defining factor making it easier for larger brands to attract social media followers is their popularity offline (in real life!). These brands are what we call ‘cool by association’ and this is one of the major advantages they have over smaller, lesser-known brands. However, both large and small brands must learn to utilise..
As we celebrate ten years of Twitter, we thought we’d take a look back at some of the sporting highlights of the past decade and how they unfurled over social media. Still in its infancy, the impact of social media and technology on centuries old sports and athletes is incredibly noticeable. Let’s take a look..
Ensuring your regular clients are paying what they should, when they should can be challenging. Unfortunately, it’s not challenging in a fun ‘it’ll make you stronger’ way, it’s an endless pain and a serious waste of resources for any business, whatever shape or size. It took us nearly four year of social media-ing really hard for..
So you’re a social media keen bean and you absolutely need the world to know! But how do you manage to instantly show your affinity to social media and, in particular, Twitter to people who, heaven forbid, don’t actually follow you on Twitter? Well, if you’re a lady, or a man who likes wearing tights..
Today’s social media gadget post is about Boomf. Boomf, aside from being an excellent word to say, is a company that put your Instagram photos on to marshmallows. “Multi-sensory magical marshmallows” as the tagline goes kind of sums it up but let’s have a think about the pros and cons and how one might actually..
Perhaps more of an anti-social media gadget, the Kitchen Safe helps avoid temptation by locking your gadgets away for a specific period of time, and will not open until that time has lapsed! Perfect uses for this gadget may include: 1. the kids Kids always on their phones when they should be doing..
Welcome to our blog series dedicated to social media gadgets, where we find the coolest (and uncoolest) social media gadgets out there and share them with you, so that you may enjoy/slate them too. Kicking off the series is perhaps the most infamous social media gadget – the selfie stick! Loved and hated..
We’re super excited about the launch of our new book: #Winning at Social Media: It’s all about the interaction. It is MD Jodie Cook’s first book on social media and is set to change the way businesses use social media to generate sales and leads. Let’s look at what you can expect from #Winning. #winning..
14th May 2015 marked an incredible evening. It saw 1000 members of Birmingham’s professional services sector meet at the ICC to enjoy dinner, speeches and a glittery awards ceremony, hosted by the wonderful Rachel Riley. The category winners for Birmingham Young Professional of the Year 2015 were: – Sarah Bennett, Deutsche Bank (finance) –..