Improving your knowledge and skills around social media is a great idea. From gaining just a basic understanding of platform functionality, right through to utilising advanced search and interaction techniques will stand you in good stead. Whether you want to manage you own social media presence or be in a better position to advise other..
Ever wondered what life was like before social media and how we coped? This image says it all (and hopefully makes you smile.)
Social media should play a key role in generating revenue and brand awareness. This can come very directly and indirectly, often depending on the sector, type of business and who its customers are. Using social media commercially is very different to using it in a personal capacity as it is from traditional marketing. If your..
For over half a century businesses have gained customers from TV adverts in which they showcased their products and services. However, many people now favour ‘on demand’ shows or setting their favourite programmes to record, meaning that they can now skip past the adverts that break up their shows. This means that a wide range..
One of the main advantages social media possesses over other marketing and customer service channels is that it helps your brand interact and engage with its customers on an individual level. Well, film director Robert Rodriguez has taken this idea to a whole new level. Rodriguez allowed fans to tweet him with their ideas and..
If you’re looking to craft the perfect Facebook strategy, you wouldn’t be the first person to try and take inspiration from big brands. Of course, these guys have the budget to employ marketing strategists, graphic designers and social media managers and they millions of fans, surely they do a great job on social media. The..
Facebook is a technical place. What we see in our newsfeeds is there for a reason, whether you know it or not. This is down to Facebook’s ‘Edgerank’ algorithm. So what does this mean to you and your business? Well I’m about to tell you. First of all we need to understand what the Edgerank..
We’ve had the pleasure of working with a number of law firms on their social media and their are a number of great tactics to use to generate sales and leads as well as build their networks. Law firms generally build important networks amongst other professional service providers and social media also has a role..
Social media platforms are used in virtually every sector and the financial services sector is no different. Whilst many of the general principles of social media marketing hold true, with professional services, there are other considerations. Whilst knowing what to post and when to post is the predicament facing most businesses on social media, for..
After reading an article on Social Media Influence, it was no surprise to learn that a quarter of women lie on Facebook; but it was interesting to learn about the impact these little white lies can have. I’m sure we’ve all told a fib or two as we all want to appear at our best,..