Social media should play a key role in generating revenue and brand awareness. This can come very directly and indirectly, often depending on the sector, type of business and who its customers are. Using social media commercially is very different to using it in a personal capacity as it is from traditional marketing. If your..
If you’re looking to craft the perfect Facebook strategy, you wouldn’t be the first person to try and take inspiration from big brands. Of course, these guys have the budget to employ marketing strategists, graphic designers and social media managers and they millions of fans, surely they do a great job on social media. The..
After reading an article on social media influence, it was no surprise to learn that a quarter of women lie on Facebook; but it was interesting to learn about the impact these little white lies can have. I’m sure we’ve all told a fib or two as we all want to appear at our best,..