KFC experienced a bizarre crisis in the UK last week: it ran out of chicken. The issue came after operational problems with a new delivery provider, DHL, which meant that the chicken couldn’t be delivered to the stores. Being a fast-food chain whose whole premise is based on selling fried chicken, KFC was forced..
The year, just like you, has a very busy social calendar. There’s a national day for just about everything now! So, to make sure you don’t miss out on any, we’ve put together this handy social calendar to help you up your brand’s engagement. Some of our favourites include: National Pizza Day (because cheese), International..
2017 was one heck of a year for JC Social Media. Not only has our team grown in size, but we’ve also gained some great new clients and won a national award. Not that we like to show off…! It’s been an exciting year for social media too, where memes continued to dominate our..
2017 finished with a bang for JC Social Media after being awarded the “Best use of Social Media” award at this year’s national Chamber of Commerce awards. The awards celebrated the best talent from over 50 regional Chamber of Commerces, with five other high-performing campaigns in the social media category. Despite the tough..
It’s been a great week here at JC Towers with the news we’re finalists in this year’s The Drum’s Network Awards. The awards celebrate the work of agencies in the marketing sector which, of course, includes social media. But here’s the best news… We’re not shortlisted for just one award, we’re up for..
David Glenwright from JC Social Media discusses whether it’s acceptable to use emojis at work and in work emails. He is joined on the debate by Grant William Veitch Harrold, also known as The Royal Butler, ‘Britain’s Official Etiquette Expert’ and the presenters of the show are Kate Garraway and Jeremy Kyle. Whilst David was..
David Glenwright from JC Social Media discusses Facebook reaching 2 billion active users on BBC Radio Leicester with Jonathan Lampon. It’s not the first time JC Social Media has been on the radio; here’s David discussing another trend, the mannequin challenge on BBC Radio 5 Live, and Jodie on Virgin Radio talking about Facebragging.
David Glenwright from JC Social Media discusses Facebook events set up to encourage people to run through fields of wheat, on Radio 4’s Farming Today programme. The general election of 2017 gave rise to numerous talking points and Theresa May’s comments in an interview with Julie Etchingham on ITV’s Tonight programme were probably the highlight…
We’re addressing the subject on most people’s minds when it comes social media marketing – what’s the return on investment (ROI) of social media? It’s a completely valid question and one that social media marketers should be comfortable answering. Companies part with hundreds of thousands of pounds on billboard advertising over a motorway and have..
One defining factor making it easier for larger brands to attract social media followers is their popularity offline (in real life!). These brands are what we call ‘cool by association’ and this is one of the major advantages they have over smaller, lesser-known brands. However, both large and small brands must learn to utilise..