Companies utilise social media marketing for a number of reasons. Ideally their social media goals lie beyond “getting more Facebook likes and Twitter followers” and are more closely related to the actual growth of their business and brand. Generating positive return on investment from social media is certainly achievable, much of this might come down..

Read more

Pretty much whichever way you look at it, Facebook is still the mother of all social media platforms. Sure, its growth has slowed and, yes, it might not be the network of choice for the teenagers of today, but it doesn’t matter. The people with money (everyone from millennials up to and including their parents!) still..

Read more