David Glenwright from JC Social Media discusses Facebook events set up to encourage people to run through fields of wheat, on Radio 4’s Farming Today programme. The general election of 2017 gave rise to numerous talking points and Theresa May’s comments in an interview with Julie Etchingham on ITV’s Tonight programme were probably the highlight…
We’re addressing the subject on most people’s minds when it comes social media marketing – what’s the return on investment (ROI) of social media? It’s a completely valid question and one that social media marketers should be comfortable answering. Companies part with hundreds of thousands of pounds on billboard advertising over a motorway and have..
One defining factor making it easier for larger brands to attract social media followers is their popularity offline (in real life!). These brands are what we call ‘cool by association’ and this is one of the major advantages they have over smaller, lesser-known brands. However, both large and small brands must learn to utilise..
Here at JC Social Media, we love sharing our thoughts and ideas on social media. The Blog is home to hundreds of articles, from news and views to studies and social media theory development. Social media is so much more than a marketing platform; it plays a major role in all of our lives…
2016 was undeniably a year of major political shocks, both in the UK and the US. Both Brexit and the election of Donald Trump as President counteracted predictions from pollsters, media commentators, and political experts. How did social media and its role as a huge echo chamber of people who share your views, contribute to..
Last weekend our MD Jodie Cook was on BBC Radio 4 in a programme put together by Phill Jupitus and producer Luke Doran, on the subject of ‘boredom’. Listen to the show here, and read the blurb below: Being Bored: The Importance of Doing Nothing (58 minutes) Is boredom under threat? There are more TV..
Our very own David Glenwright wrote a piece in ‘What’s Brewing’, the official newspaper of the Campaign for Real Ale (CAMRA). Here he talks about how festivals can embrace the hashtag and really make the most of social media. To find out more about CAMRA and their work, visit their site.
What constitutes ‘great social media’ varies wildly across sectors. This month our founder Jodie Cook discusses social media for financial planners with Financial Planning Today magazine and you can read the interview plus Jodie’s dos and don’ts for financial planners below. We thought we’d add our expertise on the subject, here, too. Advertising in..
David Glenwright from JC Social Media discusses the viral social media craze, the mannequin challenge, on Radio 5 Live.
Jodie Cook from JC Social Media discusses the concept of ‘facebragging’, on Virgin Radio.