Instagram continues to dominate the social marketing scene in 2018 and brands, influencers and Jo Public continue to find ways to grow their follower count and engagement rate. Growing your Instagram profile is time-consuming work, especially if your business or lifestyle doesn’t necessarily lend itself to “viral” content. We won’t go into much detail..
All work and no play would make for a very dull team, which is why we always make time for team events at least a few times a year. This could be anything from an ‘escape the room’ challenge to dinner and drinks at a nice restaurant. This time around we chose Ghetto Golf..
I doubt muchly there’s a company in the world that wouldn’t like more Facebook page likes. Besides making your page look great, having more Facebook likes has many benefits; too many to mention. As Facebook continues to strangle organic reach, every additional Facebook fan your page has means more people who are likely to see your content. Quick..
A company’s website is often its most important asset. Generating the right quality and quantity of traffic to the site and, of course, the ability to convert that traffic is the difference between success and failure. Having great content that ranks well in the search engines, keeps users engaged and entices sales or enquiries should be..
If you’re interested in marketing, you will likely have come across the phrase ‘direct response marketing’. It’s a phrase that has become increasingly associated with digital marketing and, especially, social media marketing. However, there seems to be a degree of confusion about direct response marketing; what it is, where it came from, and how to..
Whilst a well-targeted Facebook promoted post may yield positive return on investment and a celebrity endorsement on Twitter might increase your follower count; to take your brand to the next level, it’s likely that a combination of tactics is needed. As you know, social media is a super-noisy place to exist as a..
As a digital marketer, you’ll be well aware of the importance of conveying the value of your work to clients or your seniors. Putting in the hard work and generating great results should be what you spend your time doing, but communicating all this in your monthly reports is equally, if not more, important. ..
Life as a startup entrepreneur is tough. Getting a business off the ground requires long hours, hard work and real dedication to the cause, but the payoffs can make it all worthwhile. But when the lines between work and life are blurred, how should entrepreneurs share their rollercoaster story over social media? In..
Unless you’re the proud owner or marketer of a truly unique business, the social networks will be littered with your competitors. There are some conflicting views on how you should deal with your competitors, particularly over Twitter, which is pretty much the Wild West for brands. Should I follow my competitors on Twitter? Should I..
The world of technology has become the force for change in today’s society. Virtually every process of our daily life is being scrutinised and improved by tech companies around the globe. New platforms are creating market efficiencies and new technology is enabling the human race to do things they’ve never done before. But what..