The world of technology has become the force for change in today’s society. Virtually every process of our daily life is being scrutinised and improved by tech companies around the globe. New platforms are creating market efficiencies and new technology is enabling the human race to do things they’ve never done before. But what..
The social media marketing landscape is ever-changing. In general, it’s getting harder and harder to grab the attention of your target audience and build their trust. However, there’s a great tactic that’s virtually guaranteed to improve the return on your social marketing and it’s all to do with how you target your audience. In fact,..
Members of the developed world continue to make their buying decisions over the internet. Therefore, the majority of modern businesses require a strong online presence. Whether these businesses are actually taking payments over the internet or simply convincing users to pay for their services ‘offline’, digital visibility is as important today as it ever has been…
Just when you thought you and your brand had got marketing to millennials nailed, along comes generation Z. At a glance, generation Z (or Gen Z, for short) appears similar to the millennial generation, but look a little closer and you’ll find fundamental differences in the way they communicate, socialise and are influenced by brands…
It’s the biggest shake up in the mainstream social media world since Twitter changed ‘favourites’ to ‘likes’. Facebook’s new reaction button has been a long time in the making but it’s still taking the world by storm. The addition of ‘love’, ‘wow’ and ‘angry’ amongst a total of six reactions, has, itself, delighted and angered..
Social media and search engine marketing (SEM or ‘search marketing’ for short) lie at the heart of digital marketing. Both disciplines are great tools with which to generate qualified, valuable leads for your business online. However, social media and search marketing are different in the expertise required to deliver them effectively and the fundamental way in which they..
Dang, didn’t content marketing take off? Well, yes, it did. In fact, content marketing is probably the number one marketing trend over the past five years and it’s still going strong as we head into 2016. For the vast majority of businesses, social media and content marketing have played major roles in growth during recent..
There are hundreds of social media platforms out there. It would be almost impossible to maintain a strong presence across all of them, let alone begin nurturing interest in your products and services from your target audience. But the truth is that if you’re only using Facebook you’re missing a trick – you know there are millions..
Having a well-established network of friends and colleagues on LinkedIn is important. You can keep up to date with industry news and information as well as developments within your firm and amongst your connections. But you’re ambitious. You want more. You need more connections to grow your personal brand and there are a few people you..
Social media for SEO has been a hot topic of discussion and analysis for a number of years – and with good reason. Social media and SEO are cornerstones of digital marketing but they are far from mutually exclusive. We know that social media has an impact on a company’s search engine ranking but the..