The social media marketing landscape is ever-changing. In general, it’s getting harder and harder to grab the attention of your target audience and build their trust. However, there’s a great tactic that’s virtually guaranteed to improve the return on your social marketing and it’s all to do with how you target your audience. In fact,..

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Using a backlink checker as a digital agency

Members of the developed world continue to make their buying decisions over the internet. Therefore, the majority of modern businesses require a strong online presence. Whether these businesses are actually taking payments over the internet or simply convincing users to pay for their services ‘offline’, digital visibility is as important today as it ever has been…

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It’s the biggest shake-up in the mainstream social media world since Twitter changed ‘favourites’ to ‘likes’. Facebook’s new reaction button has been a long time in the making, but it’s still taking the world by storm. The addition of ‘love’, ‘wow’, and ‘angry’ amongst a total of six reactions, has itself, delighted and angered users..

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Social media and search engine marketing (SEM or ‘search marketing’ for short) lie at the heart of digital marketing. Both disciplines are great tools with which to generate qualified, valuable leads for your business online. However, social media and search marketing are different in the expertise required to deliver them effectively and the fundamental way in which they..

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