Billboard adverts in Toronto - some are examples of direct response marketing

If you’re interested in marketing, you will likely have come across the phrase ‘direct response marketing’. It’s a phrase that has become increasingly associated with digital marketing and, especially, social media marketing. However, there seems to be a degree of confusion about direct response marketing; what it is, where it came from, and how to..

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The social media marketing landscape is ever-changing. In general, it’s getting harder and harder to grab the attention of your target audience and build their trust. However, there’s a great tactic that’s virtually guaranteed to improve the return on your social marketing and it’s all to do with how you target your audience. In fact,..

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Using a backlink checker as a digital agency

Members of the developed world continue to make their buying decisions over the internet. Therefore, the majority of modern businesses require a strong online presence. Whether these businesses are actually taking payments over the internet or simply convincing users to pay for their services ‘offline’, digital visibility is as important today as it ever has been…

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It’s the biggest shake-up in the mainstream social media world since Twitter changed ‘favourites’ to ‘likes’. Facebook’s new reaction button has been a long time in the making, but it’s still taking the world by storm. The addition of ‘love’, ‘wow’, and ‘angry’ amongst a total of six reactions, has itself, delighted and angered users..

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