Halloween is creeping up on us and it’s the perfect excuse to add some exciting content to your brand’s social media channels, grow your presence and make some sales. Topical content is always a winner with audiences so we’ve compiled a list of 17 different tactics to employ this Halloween to make your feeds..
Creating great content is key to growing your social media profiles. But having a great business or cool story to tell isn’t enough to stand out from the crowd and be heard over the noise. Sometimes there are one or two missing ingredients when it comes to creating pieces of content that generate traction…
There are many training options available to individuals and businesses looking to increase their social media capabilities. Many marketers and business owners find that learning from a trainer in real life is much more effective than online learning. They can engage and ask questions relating to their specific situation and the material they learn..
Social media marketing is highly sector specific so it’s no surprise that tips and tricks work better for some industries than others. That’s why magazine Salon Focus reached out to JC Social Media for some top tips for hair and beauty salons using social media to promote themselves. We’ve shared some of the answers..
The marketing funnel is an age-old visual tool for the journey of a would-be customer or ‘prospect’. There have been many attempts to modify the marketing funnel to account for various changes in technology and consumer behaviour but, to all intents and purposes, the core principles of the funnel have stood the test of..
Ever felt frustrated at the lack of traction you’ve gained on social media? Ever seen a competitor’s really average content blow up out of nowhere whilst your awesome content seems invisible to even your most loyal Facebook fans? You are not alone. Growing your social media presence is challenging but worthwhile. If you’re finding..
Brand power is as important today as it has ever been. Having a brand that stands out from the crowd and generates a positive response from consumers can make or break some businesses. In the noisy world of social media people see hundreds, even thousands, of brands each day whilst browsing the net or..
Facebook ads play a key role in many businesses’ digital marketing strategy. With a well-structured campaign, you can see promising results for a range of goals relating to brand awareness, engagement, web traffic and sales. If you’ve had initial success, you might be keen to scale your campaigns by increasing their complexity and adding..
So you’ve decided it’s time to invest in your social media prowess and you’re considering your options. One of the decisions is whether you want to complete a course of online learning or attend a training session in person. The reality is that these options represent a drastically different learning experience so working out..
Influencer marketing is likely to play a role in the strategy of most consumer products. Whether you’ve already tried it or are still deciding, there are several considerations to make. We’ve said before that there’s no silver bullet solution to making your brand famous online. Whilst influencer marketing does work under the right circumstances, it can be..