Influencer marketing is likely to play a role in the strategy of most consumer products. Whether you’ve already tried it or are still deciding, there are several considerations to make. We’ve said before that there’s no silver bullet solution to making your brand famous online. Whilst influencer marketing does work under the right circumstances, it can be..
You’re fully aware of all the hype surrounding Instagram (or “Insta” if you’re cool, or “the Gram” if you’re even cooler) but aren’t sure if it’s worth the time and energy to invest in it. Well, you’re in good company. Whilst it’s one of the most simple social networks to familiarise yourself with, Instagram is..
Facebook has notoriously turned the screws on business pages using its platform; continually squeezing out organic reach for all but the most algorithm-busting content. So how do you manage to keep engagement high on your content without boosting each post with hard-earned cash? Why you’re getting ZERO engagement on Facebook Just because your..
A strong visual game is crucial to building an effective social media presence. It is well-documented that image-led social media posts achieve significantly better engagement rates than their text-only counterparts. However, if every single post needs a graphic, where do you find them all? Using stock images on social media Creating original graphics..
Last week it was announced that Birmingham and the West Midlands will be the UK’s first testbed for new 5G coverage. But what is 5G? What makes it different to 4G and how will it affect Birmingham? What 5G means for Birmingham How is 5G different? The most important factor, here, is speed..
By popular demand, the JC team has compiled the most important and shareable social media days for the rest of the year. That’s right, we have June right through to December 2018 shown below including the hashtag you’ll need to use to maximise coverage. There’s something for everyone including foodies, animal lovers and those interested..
Instagram continues to dominate the social marketing scene in 2018 and brands, influencers and Jo Public continue to find ways to grow their follower count and engagement rate. Growing your Instagram profile is time-consuming work, especially if your business or lifestyle doesn’t necessarily lend itself to “viral” content. We won’t go into much detail..
All work and no play would make for a very dull team, which is why we always make time for team events at least a few times a year. This could be anything from an ‘escape the room’ challenge to dinner and drinks at a nice restaurant. This time around we chose Ghetto Golf..
I doubt muchly there’s a company in the world that wouldn’t like more Facebook page likes. Besides making your page look great, having more Facebook likes has many benefits; too many to mention. As Facebook continues to strangle organic reach, every additional Facebook fan your page has means more people who are likely to see your content. Quick..
A company’s website is often its most important asset. Generating the right quality and quantity of traffic to the site and, of course, the ability to convert that traffic is the difference between success and failure. Having great content that ranks well in the search engines, keeps users engaged and entices sales or enquiries should be..