Here at JC Social Media, we love sharing our thoughts and ideas on social media. The Blog is home to hundreds of articles, from news and views to studies and social media theory development.   Social media is so much more than a marketing platform; it plays a major role in all of our lives…

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  Once labelled as the only true social media network by Gary Vaynerchuk, Twitter has seen itself in relative stagnation in recent years. This is despite the fact that news often breaks and spreads on the platform and the most powerful and influential people on the planet share their opinions there. So what do the..

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  TED talks are entertaining, inspiring and informative. A truly vast range of topics by an eclectic mix of experts are freely available and the internet is a popular subject matter. With so much to choose from, we thought we’d highlight six of the best talks about social media and its influence. So, without further ado…  ..

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Social media AI chatbots

  Communication is the pillar upon which social media stands and is key in keeping networks running. Engaging in a two-way dialogue with your customers will strengthen your brand identity, improve your reputation, increase your follower count and ultimately help bring you closer towards your business goals.   Using chatbots for managing interactions In terms..

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  Twitter is a very effective way for people to get a fast response from companies, because brands don’t like having queries and complaints left unanswered in the public domain. Many larger companies have specific customer support accounts to deal with this so they can leave their main accounts for marketing and PR purposes. The..

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Social media for salon owners

  Social media marketing is highly sector specific so it’s no surprise that tips and tricks work better for some industries than others. That’s why magazine Salon Focus reached out to JC Social Media for some top tips for hair and beauty salons using social media to promote themselves. We’ve shared some of the answers..

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This article was originally posted on Linkedin. Social media is capable of doing some really powerful things. It can help friends and family keep in contact, you can use groups to meet people who share your interests, communities can organise events, and anyone can share their creativity. The positives of social media are overwhelming. It’s..

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So you’ve been making some gains in the gym and you want everyone to know. How do you stand the best chance of your pictures and videos being seen, liked and commented on? How do you grow your Instagram following and attract attention whilst not boring people? Instagram is awesome. Lifting is awesome. It’s no..

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The marketing funnel and Facebook

  The marketing funnel is an age-old visual tool for the journey of a would-be customer or ‘prospect’. There have been many attempts to modify the marketing funnel to account for various changes in technology and consumer behaviour but, to all intents and purposes, the core principles of the funnel have stood the test of..

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Man focusing social media efforts only on what is in his control

  Ever felt frustrated at the lack of traction you’ve gained on social media? Ever seen a competitor’s really average content blow up out of nowhere whilst your awesome content seems invisible to even your most loyal Facebook fans? You are not alone. Growing your social media presence is challenging but worthwhile. If you’re finding..

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Making your brand stand out on social media

  Brand power is as important today as it has ever been. Having a brand that stands out from the crowd and generates a positive response from consumers can make or break some businesses. In the noisy world of social media people see hundreds, even thousands, of brands each day whilst browsing the net or..

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