Here at JC Social Media, we love sharing our thoughts and ideas on social media. The Blog is home to hundreds of articles, from news and views to studies and social media theory development.   Social media is so much more than a marketing platform; it plays a major role in all of our lives…

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  Whilst a well-targeted Facebook promoted post may yield positive return on investment and a celebrity endorsement on Twitter might increase your follower count; to take your brand to the next level, it’s likely that a combination of tactics is needed.   As you know, social media is a super-noisy place to exist as a..

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Flaunt screenshot reporting for social media and PR agencies

As a digital marketer, you’ll be well aware of the importance of conveying the value of your work to clients or your seniors. Putting in the hard work and generating great results should be what you spend your time doing, but communicating all this in your monthly reports is equally, if not more, important.  ..

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  Life as a startup entrepreneur is tough. Getting a business off the ground requires long hours, hard work and real dedication to the cause, but the payoffs can make it all worthwhile. But when the lines between work and life are blurred, how should entrepreneurs share their rollercoaster story over social media?   In..

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Dealing with your competitors on social media

  Unless you’re the proud owner or marketer of a truly unique business, the social networks will be littered with your competitors. There are some conflicting views on how you should deal with your competitors, particularly over Twitter, which is pretty much the Wild West for brands. Should I follow my competitors on Twitter? Should..

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The tip of the social media roi iceberg

  We’re addressing the subject on most people’s minds when it comes social media marketing – what’s the return on investment (ROI) of social media? It’s a completely valid question and one that social media marketers should be comfortable answering. Companies part with hundreds of thousands of pounds on billboard advertising over a motorway and have..

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Social media management for tech companies

  The world of technology has become the force for change in today’s society. Virtually every process of our daily life is being scrutinised and improved by tech companies around the globe. New platforms are creating market efficiencies and new technology is enabling the human race to do things they’ve never done before. But what..

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