Here at JC Social Media, we love sharing our thoughts and ideas on social media. The Blog is home to hundreds of articles, from news and views to studies and social media theory development.   Social media is so much more than a marketing platform; it plays a major role in all of our lives…

Read more

  2017 was one heck of a year for JC Social Media. Not only has our team grown in size, but we’ve also gained some great new clients and won a national award. Not that we like to show off…! It’s been an exciting year for social media too, where memes continued to dominate our..

Read more

On a quiet, unassuming Wednesday morning in December, a PR disaster of monumental scale hit a local Cambridgeshire newspaper. A printing error on an edition of their paper threatened to undermine their credibility, and invite scores of complaints from angry residents. Or at least, that’s what their apology would have you believe.   After the..

Read more

  2017 finished with a bang for JC Social Media after being awarded the “Best use of Social Media” award at this year’s national Chamber of Commerce awards. The awards celebrated the best talent from over 50 regional Chamber of Commerces, with five other high-performing campaigns in the social media category.   Despite the tough..

Read more

  It’s been a great week here at JC Towers with the news we’re finalists in this year’s The Drum’s Network Awards. The awards celebrate the work of agencies in the marketing sector which, of course, includes social media.   But here’s the best news… We’re not shortlisted for just one award, we’re up for..

Read more
Tactics to grow your Facebook page likes

  I doubt muchly there’s a company in the world that wouldn’t like more Facebook page likes. Besides making your page look great, having more Facebook likes has many benefits; too many to mention. As Facebook continues to strangle organic reach, every additional Facebook fan your page has means more people who are likely to see your content.   Quick..

Read more
A woman writing her blog in a coffee shop. Tips for improving your blog writing.

  A company’s website is often its most important asset. Generating the right quality and quantity of traffic to the site and, of course, the ability to convert that traffic is the difference between success and failure. Having great content that ranks well in the search engines, keeps users engaged and entices sales or enquiries should be..

Read more
Billboard adverts in Toronto - some are examples of direct response marketing

If you’re interested in marketing, you will likely have come across the phrase ‘direct response marketing’. It’s a phrase that has become increasingly associated with digital marketing and, especially, social media marketing. However, there seems to be a degree of confusion about direct response marketing; what it is, where it came from, and how to..

Read more

  Whilst a well-targeted Facebook promoted post may yield positive return on investment and a celebrity endorsement on Twitter might increase your follower count; to take your brand to the next level, it’s likely that a combination of tactics is needed.   As you know, social media is a super-noisy place to exist as a..

Read more