Here at JC Social Media, we love sharing our thoughts and ideas on social media. The Blog is home to hundreds of articles, from news and views to studies and social media theory development.   Social media is so much more than a marketing platform; it plays a major role in all of our lives…

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  It’s been a great week here at JC Towers with the news we’re finalists in this year’s The Drum’s Network Awards. The awards celebrate the work of agencies in the marketing sector which, of course, includes social media.   But here’s the best news… We’re not shortlisted for just one award, we’re up for..

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Tactics to grow your Facebook page likes

  I doubt muchly there’s a company in the world that wouldn’t like more Facebook page likes. Besides making your page look great, having more Facebook likes has many benefits; too many to mention. As Facebook continues to strangle organic reach, every additional Facebook fan your page has means more people who are likely to see your content.   Quick..

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A woman writing her blog in a coffee shop. Tips for improving your blog writing.

  A company’s website is often its most important asset. Generating the right quality and quantity of traffic to the site and, of course, the ability to convert that traffic is the difference between success and failure. Having great content that ranks well in the search engines, keeps users engaged and entices sales or enquiries should be..

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Billboard adverts in Toronto - some are examples of direct response marketing

If you’re interested in marketing, you will likely have come across the phrase ‘direct response marketing’. It’s a phrase that has become increasingly associated with digital marketing and, especially, social media marketing. However, there seems to be a degree of confusion about direct response marketing; what it is, where it came from, and how to..

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  Whilst a well-targeted Facebook promoted post may yield positive return on investment and a celebrity endorsement on Twitter might increase your follower count; to take your brand to the next level, it’s likely that a combination of tactics is needed.   As you know, social media is a super-noisy place to exist as a..

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David Glenwright from JC Social Media discusses Facebook events set up to encourage people to run through fields of wheat, on Radio 4’s Farming Today programme. The general election of 2017 gave rise to numerous talking points and Theresa May’s comments in an interview with Julie Etchingham on ITV’s Tonight programme were probably the highlight…

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Flaunt screenshot reporting for social media and PR agencies

As a digital marketer, you’ll be well aware of the importance of conveying the value of your work to clients or your seniors. Putting in the hard work and generating great results should be what you spend your time doing, but communicating all this in your monthly reports is equally, if not more, important.  ..

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  Life as a startup entrepreneur is tough. Getting a business off the ground requires long hours, hard work and real dedication to the cause, but the payoffs can make it all worthwhile. But when the lines between work and life are blurred, how should entrepreneurs share their rollercoaster story over social media?   In..

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