JC Social Media blog

News, views, hints and tips

  Recently, founder, Jodie Cook, was approached for comment on social media and its use during the Covid-19 pandemic and lockdown. We thought we’d provide the full responses to all 13 questions, below, including some of the tactics social networks use to keep users glued to their platforms!   Q: In what ways do you..

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  With such an array of information sources out there on the internet, it can be difficult to find something that’s trustworthy and up-to-date. That’s why we’ve decided to put our on-demand webinars together in one, easy-to-access place; welcome to the JC Social Media Academy.   What is the Academy? In 2020 we decided to..

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  Let’s start with the good news: it’s possible to measure a broad range of social media metrics. As a marketing channel, social media’s contribution to a brand’s goals is undeniably far-reaching, but it is also complex. Therefore, identifying the return on investment with a high degree of accuracy is challenging. In this piece, we’re..

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  We’ve had a think about some of the extreme social media management tactics in the office and our network. We’ve been able to identify seven key categories of social media marketing philosophy. Which one do you think most represents you?   The seven types of social media marketer   The hard gainer Slow and..

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  Social media marketing can be a minefield. You know it’s important to keep posting content across the major platforms but it’s easy to make mistakes. These mistakes could be costing your business its online presence, likes, clicks and ad spend. Let’s take a look at the most common mistakes you need to avoid.  ..

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  Our head of training & strategy, David, recently hosted a webinar all about optimising your personal LinkedIn profile. With so many people now working from home, many are likely to be dusting off profiles that have laid dormant for a number of years, so he went through some of the key parts of the..

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  Now is an undoubtedly challenging time for most people and most businesses. As a social media agency with a wide variety of clients, we’ve seen a spectrum of response plans. While our agency is fully operational with a remote team, it’s important that we’re supporting our clients as best we can. In this post,..

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  If the coronavirus pandemic has left you dazed and confused, you’re not alone. However, let’s not mention the “c” word again and let’s focus on those things you can control – one of which is your online presence. With some extra time to invest in your business, perhaps its time you took that long-overdue..

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  TikTok has been taking the world by storm as one of the fastest-growing social networks, but is it here to stay? Some brands have been gripped by an apparent TikTok FOMO (fear of missing out) and have decided they must adopt an active presence on the platform. One of the main draws for some..

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  Whether you’re looking to fine-tune your current website, create a new landing page to increase your conversion rate or start completely from scratch, it is important to consider how mobile-friendly your website is. According to data collected by Jumpshot in 2019, Google mobile traffic now makes up approximately 50% of all Google’s search traffic…

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