Founded over a decade ago, Pinterest one of the original powerhouses of the social media world. However, many brands have been reluctant to create and maintain a presence on Pinterest compared with other networks. It’s certainly not a behemoth like Facebook or Instagram, but it is comparable in size to Twitter, which forms part..
The design and creation of an effective landing page can be a tricky egg to crack in the world of web development. With a wide variety of considerations such as design, its purpose, functionality and choosing the appropriate copy to fit your message, it can feel like an overwhelming task. We want to ensure..
An informative and well-visited company blog can be a huge asset to a business. The blog can be a source of fresh web traffic, help to shape your brand and influence the buying decisions of your customers. However, sitting down with a blank web page can be a daunting task. Where do you start?..
The contact page of most websites is its lynchpin. A poor contact page (including the contact form) undermines an otherwise effective marketing campaign or user-friendly website. Tiny tweaks to a contact page can increase its conversion rate and even small percentage improvements to overall conversion can make a huge difference to the number of leads your site generates. In..
Social media can be utilised to achieve a broad range of marketing goals. We’ve seen that it can be effective at every stage of the marketing funnel. But just because it can be used for multiple goals, doesn’t mean it should be – at least not all at the same time. In order to..
For large brands, a strong content game and some well-thought-out PR campaigns will help proliferate their existing online influence. Leveraging celebrity ambassadors and other marketing activity compound their social media efforts. Lesser-known brands in competitive spaces have a hard job standing out and gaining traction. In fact, if you’ve just launched a page you’ll know..
Halloween is creeping up on us and it’s the perfect excuse to add some exciting content to your brand’s social media channels, grow your presence and make some sales. Topical content is always a winner with audiences so we’ve compiled a list of 17 different tactics to employ this Halloween to make your feeds..
Creating great content is key to growing your social media profiles. But having a great business or cool story to tell isn’t enough to stand out from the crowd and be heard over the noise. Sometimes there are one or two missing ingredients when it comes to creating pieces of content that generate traction…
For those without the right tools, social media management can be a daunting and time-consuming task. A little time pressure is not necessarily a bad thing, however, there comes a point when it can start to impact on the quality of your work, and consistency starts to drop. Fortunately, there are some fantastic extensions..
There are many training options available to individuals and businesses looking to increase their social media capabilities. Many marketers and business owners find that learning from a trainer in real life is much more effective than online learning. They can engage and ask questions relating to their specific situation and the material they learn..
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Welcome to the JC Social Media blog | News, views, hints and tips
January 1, 2019
We love sharing our thoughts and ideas on social media. We’re constantly learning through our work and commitment to being true experts. Our blog
Social media photography: taking photos that perform
April 14, 2021
Every day we see photos posted on social media that come really close to working well, but narrowly miss the mark. One of the most
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