Advertising can be a form of direct ads like these city centre ads

If you’re interested in marketing, you will likely have come across the phrase ‘direct response marketing’. It’s a phrase that has become increasingly associated with digital marketing and, especially, social media marketing. However, there seems to be a degree of confusion about direct response marketing; what it is, where it came from, and how to..

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  Whilst a well-targeted Facebook promoted post may yield positive return on investment and a celebrity endorsement on Twitter might increase your follower count; to take your brand to the next level, it’s likely that a combination of tactics is needed.   As you know, social media is a super-noisy place to exist as a..

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David Glenwright from JC Social Media discusses Facebook events set up to encourage people to run through fields of wheat, on Radio 4’s Farming Today programme. The general election of 2017 gave rise to numerous talking points and Theresa May’s comments in an interview with Julie Etchingham on ITV’s Tonight programme were probably the highlight…

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Flaunt screenshot reporting for social media and PR agencies

As a digital marketer, you’ll be well aware of the importance of conveying the value of your work to clients or your seniors. Putting in the hard work and generating great results should be what you spend your time doing, but communicating all this in your monthly reports is equally, if not more, important.  ..

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  Life as a startup entrepreneur is tough. Getting a business off the ground requires long hours, hard work and real dedication to the cause, but the payoffs can make it all worthwhile. But when the lines between work and life are blurred, how should entrepreneurs share their rollercoaster story over social media?   In..

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Dealing with your competitors on social media

Unless you’re the proud owner or marketer of a truly unique business, the social networks will be littered with your competitors. There are some conflicting views on how you should deal with your competitors, particularly over Twitter, which is pretty much the Wild West for brands. Should I follow my competitors on Twitter? Should I..

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  Social media competitions are constantly a hot topic of conversation. Why? They’re a simple, yet effective way of generating increased reach and engagement for your business, regardless of how well-established your brand or social network is. There are a number of benefits to running competitions over social media as well as some potential pitfalls…

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The tip of the social media roi iceberg

  We’re addressing the subject on most people’s minds when it comes social media marketing – what’s the return on investment (ROI) of social media? It’s a completely valid question and one that social media marketers should be comfortable answering. Companies part with hundreds of thousands of pounds on billboard advertising over a motorway and have..

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