There are absolutely loads of social media and content management tools out there. Each one promises to save you time and effort by taking care of your content scheduling, freeing you up to focus on far more important things like sharing the latest memes. We manage the social media profiles of a lot of clients..
Let’s start with the good news: it’s possible to measure a broad range of social media metrics. As a marketing channel, social media’s contribution to a brand’s goals is undeniably far-reaching, but it is also complex. Therefore, identifying the return on investment with a high degree of accuracy is challenging. In this piece, we’re..
For those without the right tools, social media management can be a daunting and time-consuming task. A little time pressure is not necessarily a bad thing, however, there comes a point when it can start to impact on the quality of your work, and consistency starts to drop. Fortunately, there are some fantastic extensions..
Communication is the pillar upon which social media stands and is key in keeping networks running. Engaging in a two-way dialogue with your customers will strengthen your brand identity, improve your reputation, increase your follower count and ultimately help bring you closer towards your business goals. Using chatbots for managing interactions In terms..
The marketing funnel is an age-old visual tool for the journey of a would-be customer or ‘prospect’. There have been many attempts to modify the marketing funnel to account for various changes in technology and consumer behaviour but, to all intents and purposes, the core principles of the funnel have stood the test of..
Facebook ads play a key role in many businesses’ digital marketing strategy. With a well-structured campaign, you can see promising results for a range of goals relating to brand awareness, engagement, web traffic and sales. If you’ve had initial success, you might be keen to scale your campaigns by increasing their complexity and adding..
Facebook has notoriously turned the screws on business pages using its platform; continually squeezing out organic reach for all but the most algorithm-busting content. So how do you manage to keep engagement high on your content without boosting each post with hard-earned cash? Why you’re getting ZERO engagement on Facebook Just because your..
Instagram continues to dominate the social marketing scene in 2018 and brands, influencers and Jo Public continue to find ways to grow their follower count and engagement rate. Growing your Instagram profile is time-consuming work, especially if your business or lifestyle doesn’t necessarily lend itself to “viral” content. We won’t go into much detail..
I doubt muchly there’s a company in the world that wouldn’t like more Facebook page likes. Besides making your page look great, having more Facebook likes has many benefits; too many to mention. As Facebook continues to strangle organic reach, every additional Facebook fan your page has means more people who are likely to see your content. Quick..
We all want Facebook likes. What we’d love even more is to organically grow our Facebook page through great quality content that everyone shares and comments on. We’d have millions of loyal fans awaiting every single post we created, many of whom would go and buy things from our site and in store. Unfortunately,..