An informative and well-visited company blog can be a huge asset to a business. The blog can be a source of fresh web traffic, help to shape your brand and influence the buying decisions of your customers. However, sitting down with a blank web page can be a daunting task. Where do you start?..
The contact page of most websites is its lynchpin. A poor contact page (including the contact form) undermines an otherwise effective marketing campaign or user-friendly website. Tiny tweaks to a contact page can increase its conversion rate and even small percentage improvements to overall conversion can make a huge difference to the number of leads your site generates. In..
Social media can be utilised to achieve a broad range of marketing goals. We’ve seen that it can be effective at every stage of the marketing funnel. But just because it can be used for multiple goals, doesn’t mean it should be – at least not all at the same time. In order to..
For large brands, a strong content game and some well-thought-out PR campaigns will help proliferate their existing online influence. Leveraging celebrity ambassadors and other marketing activity compound their social media efforts. Lesser-known brands in competitive spaces have a hard job standing out and gaining traction. In fact, if you’ve just launched a page you’ll know..
Creating great content is key to growing your social media profiles. But having a great business or cool story to tell isn’t enough to stand out from the crowd and be heard over the noise. Sometimes there are one or two missing ingredients when it comes to creating pieces of content that generate traction…
For those without the right tools, social media management can be a daunting and time-consuming task. A little time pressure is not necessarily a bad thing, however, there comes a point when it can start to impact on the quality of your work, and consistency starts to drop. Fortunately, there are some fantastic extensions..
There are many training options available to individuals and businesses looking to increase their social media capabilities. Many marketers and business owners find that learning from a trainer in real life is much more effective than online learning. They can engage and ask questions relating to their specific situation and the material they learn..
Once labelled as the only true social media network by Gary Vaynerchuk, Twitter has seen itself in relative stagnation in recent years. This is despite the fact that news often breaks and spreads on the platform and the most powerful and influential people on the planet share their opinions there. So what do the..
TED talks are entertaining, inspiring and informative. A truly vast range of topics by an eclectic mix of experts are freely available and the internet is a popular subject matter. With so much to choose from, we thought we’d highlight six of the best talks about social media and its influence. So, without further ado… ..
Communication is the pillar upon which social media stands and is key in keeping networks running. Engaging in a two-way dialogue with your customers will strengthen your brand identity, improve your reputation, increase your follower count and ultimately help bring you closer towards your business goals. Using chatbots for managing interactions In terms..