We’ve compiled a list of productivity hacks for the social media pro and digital marketer. Our team of experts use an array of tools and tactics to maximise their effectiveness on a day-to-day basis. We asked them about their tops tips and we’ve compiled them all for you here. These are tips for..
Facebook has notoriously turned the screws on business pages using its platform; continually squeezing out organic reach for all but the most algorithm-busting content. So how do you manage to keep engagement high on your content without boosting each post with hard-earned cash? Why you’re getting ZERO engagement on Facebook Just because your..
A strong visual game is crucial to building an effective social media presence. It is well-documented that image-led social media posts achieve significantly better engagement rates than their text-only counterparts. However, if every single post needs a graphic, where do you find them all? Using stock images on social media Creating original graphics..
Last week it was announced that Birmingham and the West Midlands will be the UK’s first testbed for new 5G coverage. But what is 5G? What makes it different to 4G and how will it affect Birmingham? What 5G means for Birmingham How is 5G different? The most important factor, here, is speed..
Birmingham is a thriving city enjoying huge levels of investment in both business and infrastructure. More and more businesses are opening their doors in the city and it continues to attract students, graduates and young professionals. Launching a brand in Birmingham, whether it’s a product, event, restaurant or bar requires a serious marketing strategy…
Having recently published our very own workplace wellbeing policy as well as featured on the Living Wage Foundation’s blog as an example of sustainable employers, we’ve now taken workplace wellbeing up a notch and begun the Kaido Challenge. There’s absolutely nothing wrong with a little healthy office competition and we really do mean healthy competition,..
Thinking about closing all of your social media accounts? Go out with a bang and leave a legacy. Don’t limp out citing trolling or the fact social media doesn’t contribute to the business. That’s failure. In April 2018, pub giant JD Wetherspoon tweeted the following statement to their followers: True to their word, they proceeded..
Instagram continues to dominate the social marketing scene in 2018 and brands, influencers and Jo Public continue to find ways to grow their follower count and engagement rate. Growing your Instagram profile is time-consuming work, especially if your business or lifestyle doesn’t necessarily lend itself to “viral” content. We won’t go into much detail..
On Tuesday, 20 March, I had the great pleasure of being invited back to ITV’s Good Morning Britain, to once again appear in a live debate. Having previously put the issue of emojis in work emails to bed, I was this time asked to appear in a discussion around Facebook and its use of..
KFC experienced a bizarre crisis in the UK last week: it ran out of chicken. The issue came after operational problems with a new delivery provider, DHL, which meant that the chicken couldn’t be delivered to the stores. Being a fast-food chain whose whole premise is based on selling fried chicken, KFC was forced..