Social media marketing can be a minefield. You know it’s important to keep posting content across the major platforms but it’s easy to make mistakes. These mistakes could be costing your business its online presence, likes, clicks and ad spend. Let’s take a look at the most common mistakes you need to avoid. ..
Our head of training & strategy, David, recently hosted a webinar all about optimising your personal LinkedIn profile. With so many people now working from home, many are likely to be dusting off profiles that have laid dormant for a number of years, so he went through some of the key parts of the..
Now is an undoubtedly challenging time for most people and most businesses. As a social media agency with a wide variety of clients, we’ve seen a spectrum of response plans. While our agency is fully operational with a remote team, it’s important that we’re supporting our clients as best we can. In this post,..
If the coronavirus pandemic has left you dazed and confused, you’re not alone. However, let’s not mention the “c” word again and let’s focus on those things you can control – one of which is your online presence. With some extra time to invest in your business, perhaps its time you took that long-overdue..
TikTok has been taking the world by storm as one of the fastest-growing social networks, but is it here to stay? Some brands have been gripped by an apparent TikTok FOMO (fear of missing out) and have decided they must adopt an active presence on the platform. One of the main draws for some..
Whether you’re looking to fine-tune your current website, create a new landing page to increase your conversion rate or start completely from scratch, it is important to consider how mobile-friendly your website is. According to data collected by Jumpshot in 2019, Google mobile traffic now makes up approximately 50% of all Google’s search traffic…
Founded over a decade ago, Pinterest one of the original powerhouses of the social media world. However, many brands have been reluctant to create and maintain a presence on Pinterest compared with other networks. It’s certainly not a behemoth like Facebook or Instagram, but it is comparable in size to Twitter, which forms part..
The development of an effective landing page can be a tricky egg to crack. With a wide variety of considerations such as design, its purpose, functionality and choosing the appropriate copy to fit your message, it can feel like an overwhelming task. We want to ensure that is not the case. By following these..
An informative and well-visited company blog can be a huge asset to a business. The blog can be a source of fresh web traffic, help to shape your brand and influence the buying decisions of your customers. However, sitting down with a blank web page can be a daunting task. Where do you start?..
The contact page of most websites is its lynchpin. A poor contact page (including the contact form) undermines an otherwise effective marketing campaign or user-friendly website. Tiny tweaks to a contact page can increase its conversion rate and even small percentage improvements to overall conversion can make a huge difference to the number of leads your site generates. In..