This article was originally posted on Linkedin. Social media is capable of doing some really powerful things. It can help friends and family keep in contact, you can use groups to meet people who share your interests, communities can organise events, and anyone can share their creativity. The positives of social media are overwhelming. It’s..
So you’ve been making some gains in the gym and you want everyone to know. How do you stand the best chance of your pictures and videos being seen, liked and commented on? How do you grow your Instagram following and attract attention whilst not boring people? Instagram is awesome. Lifting is awesome. It’s no..
The marketing funnel is an age-old visual tool for the journey of a would-be customer or ‘prospect’. There have been many attempts to modify the marketing funnel to account for various changes in technology and consumer behaviour but, to all intents and purposes, the core principles of the funnel have stood the test of..
Ever felt frustrated at the lack of traction you’ve gained on social media? Ever seen a competitor’s really average content blow up out of nowhere whilst your awesome content seems invisible to even your most loyal Facebook fans? You are not alone. Growing your social media presence is challenging but worthwhile. If you’re finding..
Facebook ads play a key role in many businesses’ digital marketing strategy. With a well-structured campaign, you can see promising results for a range of goals relating to brand awareness, engagement, web traffic and sales. If you’ve had initial success, you might be keen to scale your campaigns by increasing their complexity and adding..
Social media has changed the way we communicate. While this shift is generally positive, especially when it comes to sharing relevant and crucial information, there is also a downside. There are many concerns in the scientific community related to the excessive use of social media, especially among the young population. This mostly refers to generation..
Careers in social media have only grown since the popularity of platforms such as Facebook, Twitter, LinkedIn and Instagram, and they’re not looking at slowing down any time soon. Now there are all sorts of roles where you can tweet for a living, if that’s your thing. Roles include titles such as social media manager,..
Cleaning fanatic Sophie Hinchliffe (aks Mrs Hinch) has one of the most influential home interior Instagram accounts in the UK, with 1.7 million followers as of today. We explored what makes her Instagram account so popular: In our opinion, Mrs Hinch uses Instagram perfectly and it has paid off in the growing popularity..
Here at JC Social Media, we love sharing our thoughts and ideas on social media. The Blog is home to hundreds of articles, from news and views to studies and social media theory development. Social media is so much more than a marketing platform; it plays a major role in all of our lives…
2018 was a record-breaking year for JC Social Media with a host of exciting client wins and other successes. However, it was the training department that flourished most significantly over the past 12 months. Under the guidance of head of training services, David, the department delivered scores of training sessions to a wide range of businesses..