Let’s start with the good news: it’s possible to measure a broad range of social media metrics. As a marketing channel, social media’s contribution to a brand’s goals is undeniably far-reaching, but it is also complex. Therefore, identifying the return on investment with a high degree of accuracy is challenging. In this piece, we’re..
The design and creation of an effective landing page can be a tricky egg to crack in the world of web development. With a wide variety of considerations such as design, its purpose, functionality and choosing the appropriate copy to fit your message, it can feel like an overwhelming task. We want to ensure..
An informative and well-visited company blog can be a huge asset to a business. The blog can be a source of fresh web traffic, help to shape your brand and influence the buying decisions of your customers. However, sitting down with a blank web page can be a daunting task. Where do you start?..
The contact page of most websites is its lynchpin. A poor contact page (including the contact form) undermines an otherwise effective marketing campaign or user-friendly website. Tiny tweaks to a contact page can increase its conversion rate and even small percentage improvements to overall conversion can make a huge difference to the number of leads your site generates. In..
Social media can be utilised to achieve a broad range of marketing goals. We’ve seen that it can be effective at every stage of the marketing funnel. But just because it can be used for multiple goals, doesn’t mean it should be – at least not all at the same time. In order to..
There are many training options available to individuals and businesses looking to increase their social media capabilities. Many marketers and business owners find that learning from a trainer in real life is much more effective than online learning. They can engage and ask questions relating to their specific situation and the material they learn..
Communication is the pillar upon which social media stands and is key in keeping networks running. Engaging in a two-way dialogue with your customers will strengthen your brand identity, improve your reputation, increase your follower count and ultimately help bring you closer towards your business goals. Using chatbots for managing interactions In terms..
Social media marketing is highly sector specific so it’s no surprise that tips and tricks work better for some industries than others. That’s why magazine Salon Focus reached out to JC Social Media for some top tips for hair and beauty salons using social media to promote themselves. We’ve shared some of the answers..
So you’ve decided it’s time to invest in your social media prowess and you’re considering your options. One of the decisions is whether you want to complete a course of online learning or attend a training session in person. The reality is that these options represent a drastically different learning experience so working out..
We’re super excited to announce that JC Social Media is now an official Google Partner. This means our team has proven to be true experts in Google Ads marketing. For some of our clients, search engine marketing is a highly effective revenue channel and it’s a service we’ve been providing for five years. ..