Every day we see photos posted on social media that come really close to working well, but narrowly miss the mark. One of the most common reasons they don’t quite look right is down to the composition. Here are 6 simple rules of composition that we use to to make my images as effective as possible..
We are happy to present our 2021 social media national days calendar, perfect for social media content ideas. It’s packed full of national days, months and events and includes many different awareness days to spark ideas for content that perfectly matches your brand. Knowing what’s coming up helps you plan ahead. It gives you space..
You understand the value of a good brand name. You’ve spent hours researching and workshopping a name that perfectly encapsulates your business and what it does. You’ve run it by your friends, family and industry peers. But then, you go to set up the Twitter account that will announce your brand to the world,..
Recently, founder, Jodie Cook, was approached for comment on social media and its use during the Covid-19 pandemic and lockdown. We thought we’d provide the full responses to all 13 questions, below, including some of the tactics social networks use to keep users glued to their platforms! Q: In what ways do you..
Social media marketing can be a minefield. You know it’s important to keep posting content across the major platforms but it’s easy to make mistakes. These mistakes could be costing your business its online presence, likes, clicks and ad spend. Let’s take a look at the most common mistakes you need to avoid. ..
Our head of training & strategy, David, recently hosted a webinar all about optimising your personal LinkedIn profile. With so many people now working from home, many are likely to be dusting off profiles that have laid dormant for a number of years, so he went through some of the key parts of the..
Founded over a decade ago, Pinterest one of the original powerhouses of the social media world. However, many brands have been reluctant to create and maintain a presence on Pinterest compared with other networks. It’s certainly not a behemoth like Facebook or Instagram, but it is comparable in size to Twitter, which forms part..
An informative and well-visited company blog can be a huge asset to a business. The blog can be a source of fresh web traffic, help to shape your brand and influence the buying decisions of your customers. However, sitting down with a blank web page can be a daunting task. Where do you start?..
Social media can be utilised to achieve a broad range of marketing goals. We’ve seen that it can be effective at every stage of the marketing funnel. But just because it can be used for multiple goals, doesn’t mean it should be – at least not all at the same time. In order to..
Creating great content is key to growing your social media profiles. But having a great business or cool story to tell isn’t enough to stand out from the crowd and be heard over the noise. Sometimes there are one or two missing ingredients when it comes to creating pieces of content that generate traction…