For large brands, a strong content game and some well-thought-out PR campaigns will help proliferate their existing online influence. Leveraging celebrity ambassadors and other marketing activity compound their social media efforts. Lesser-known brands in competitive spaces have a hard job standing out and gaining traction. In fact, if you’ve just launched a page you’ll know..

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  A strong visual game is crucial to building an effective social media presence. It is well-documented that image-led social media posts achieve significantly better engagement rates than their text-only counterparts. However, if every single post needs a graphic, where do you find them all?   Using stock images on social media Creating original graphics..

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Over the last few years, one of the greatest challenges facing social media managers has been working out how to condense their brand’s marketing messages to meet the character limitations imposed by sites such as Twitter. I myself am all too familiar with the intense frustration of writing “that perfect tweet”, only to see the..

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