For large brands, a strong content game and some well-thought-out PR campaigns will help proliferate their existing online influence. Leveraging celebrity ambassadors and other marketing activity compound their social media efforts. Lesser-known brands in competitive spaces have a hard job standing out and gaining traction. In fact, if you’ve just launched a page you’ll know..

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  A strong visual game is crucial to building an effective social media presence. It is well-documented that image-led social media posts achieve significantly better engagement rates than their text-only counterparts. However, if every single post needs a graphic, where do you find them all?   Using stock images on social media Creating original graphics..

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