Scrolling through social media can feel like an assault on the senses. Every time we log on we are faced with a barrage of messages, updates and calls to action, all vying for our attention. So, how do you get your brand or business to stand out amidst all of the noise? With some great,..
For large brands, a strong content game and some well-thought-out PR campaigns will help proliferate their existing online influence. Leveraging celebrity ambassadors and other marketing activity compound their social media efforts. Lesser-known brands in competitive spaces have a hard job standing out and gaining traction. In fact, if you’ve just launched a page you’ll know..
A strong visual game is crucial to building an effective social media presence. It is well-documented that image-led social media posts achieve significantly better engagement rates than their text-only counterparts. However, if every single post needs a graphic, where do you find them all? Using stock images on social media Creating original graphics..
Tweets are magical. Any single tweet has the potential to be seen by millions of people, to change the views of swathes of the population and impact upon policies, society, and the marketplace. That is a lot of bang for your buck (seeing as it’s only 140 characters or maybe a picture or video) and..
We regularly discuss social media content and its role in a company’s online strategy. Sharing great content is your way to impress your fans and grow your audience, but where does all that content come from?Blogs, graphics, memes, and videos all take time and money to create so how often should we be sharing great..
Over the last few years, one of the greatest challenges facing social media managers has been working out how to condense their brand’s marketing messages to meet the character limitations imposed by sites such as Twitter. I myself am all too familiar with the intense frustration of writing “that perfect tweet”, only to see the..