Unless you’re the proud owner or marketer of a truly unique business, the social networks will be littered with your competitors. There are some conflicting views on how you should deal with your competitors, particularly over Twitter, which is pretty much the Wild West for brands. Should I follow my competitors on Twitter? Should..
We’re addressing the subject on most people’s minds when it comes social media marketing – what’s the return on investment (ROI) of social media? It’s a completely valid question and one that social media marketers should be comfortable answering. Companies part with hundreds of thousands of pounds on billboard advertising over a motorway and have..
The social media marketing landscape is ever-changing. In general, it’s getting harder and harder to grab the attention of your target audience and build their trust. However, there’s a great tactic that’s virtually guaranteed to improve the return on your social marketing and it’s all to do with how you target your audience. In fact,..
What constitutes ‘great social media’ varies wildly across sectors. This month our founder Jodie Cook discusses social media for financial planners with Financial Planning Today magazine. Read the interview plus Jodie’s dos and don’ts for financial planners below, and find the whole magazine here. Here’s the transcript: Social media for financial planners Social media..
You’re probably utilising social media marketing for a number of reasons. Whilst generating more Facebook likes and Twitter followers is great, you’ll also have goals more closely related to tangibly growing your brand and business. Generating positive return on investment from social media is certainly achievable and, depending on the nature of the business, much of..
There are hundreds of social media platforms out there. It would be almost impossible to maintain a strong presence across all of them, let alone begin nurturing interest in your products and services from your target audience. But the truth is that if you’re only using Facebook you’re missing a trick – you know there are millions..
Ensuring your regular clients are paying what they should, when they should can be challenging. Unfortunately, it’s not challenging in a fun ‘it’ll make you stronger’ way, it’s an endless pain and a serious waste of resources for any business, whatever shape or size. It took us nearly four year of social media-ing really hard for..
Pretty much whichever way you look at it, Facebook is still the mother of all social media platforms. Sure, its growth has slowed and, yes, it might not be the network of choice for the teenagers of today, but it doesn’t matter. The people with money (everyone from millennials up to and including their parents!) still..
Our MD Jodie recently wrote an article for Start Your Business Magazine, all about social media for hospitality and why restaurants, bars, and clubs should use social media. It featured our favourite Italian restaurant, Buonissimo. Why social media is no substitute for shoddy service Enjoy! There are a host of important issues addressed..
Social media guidelines, dos and don’ts, are everywhere. They will vary wildly between each company. Here are some that we put together for a client, which we think are universal. Feel free to add any you can think of. 1. Think about what you want each post to achieve. The phone ringing? Directing people..