The tip of the social media roi iceberg

  We’re addressing the subject on most people’s minds when it comes social media marketing – what’s the return on investment (ROI) of social media? It’s a completely valid question and one that social media marketers should be comfortable answering. Companies part with hundreds of thousands of pounds on billboard advertising over a motorway and have..

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The social media marketing landscape is ever-changing. In general, it’s getting harder and harder to grab the attention of your target audience and build their trust. However, there’s a great tactic that’s virtually guaranteed to improve the return on your social marketing and it’s all to do with how you target your audience. In fact,..

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What constitutes ‘great social media’ varies wildly across sectors. This month our founder Jodie Cook discusses social media for financial planners with Financial Planning Today magazine. Read the interview plus Jodie’s dos and don’ts for financial planners below, and find the whole magazine here. Here’s the transcript:   Social media for financial planners Social media..

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You’re probably utilising social media marketing for a number of reasons. Whilst generating more Facebook likes and Twitter followers is great, you’ll also have goals more closely related to tangibly growing your brand and business. Generating positive return on investment from social media is certainly achievable and, depending on the nature of the business, much of..

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There are hundreds of social media platforms out there. It would be almost impossible to maintain a strong presence across all of them, let alone begin nurturing interest in your products and services from your target audience. But the truth is that if you’re only using Facebook you’re missing a trick – you know there are millions..

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Ensuring your regular clients are paying what they should, when they should can be challenging. Unfortunately, it’s not challenging in a fun ‘it’ll make you stronger’ way, it’s an endless pain and a serious waste of resources for any business, whatever shape or size. It took us nearly four year of social media-ing really hard for..

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Pretty much whichever way you look at it, Facebook is still the mother of all social media platforms. Sure, its growth has slowed and, yes, it might not be the network of choice for the teenagers of today, but it doesn’t matter. The people with money (everyone from millennials up to and including their parents!) still..

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