A company’s website is often its most important asset. Generating the right quality and quantity of traffic to the site and, of course, the ability to convert that traffic is the difference between success and failure. Having great content that ranks well in the search engines, keeps users engaged and entices sales or enquiries should be..
Whilst a well-targeted Facebook promoted post may yield positive return on investment and a celebrity endorsement on Twitter might increase your follower count; to take your brand to the next level, it’s likely that a combination of tactics is needed. As you know, social media is a super-noisy place to exist as a..
As a digital marketer, you’ll be well aware of the importance of conveying the value of your work to clients or your seniors. Putting in the hard work and generating great results should be what you spend your time doing, but communicating all this in your monthly reports is equally, if not more, important. ..
Unless you’re the proud owner or marketer of a truly unique business, the social networks will be littered with your competitors. There are some conflicting views on how you should deal with your competitors, particularly over Twitter, which is pretty much the Wild West for brands. Should I follow my competitors on Twitter? Should..
We’re addressing the subject on most people’s minds when it comes social media marketing – what’s the return on investment (ROI) of social media? It’s a completely valid question and one that social media marketers should be comfortable answering. Companies part with hundreds of thousands of pounds on billboard advertising over a motorway and have..
The social media marketing landscape is ever-changing. In general, it’s getting harder and harder to grab the attention of your target audience and build their trust. However, there’s a great tactic that’s virtually guaranteed to improve the return on your social marketing and it’s all to do with how you target your audience. In fact,..
What constitutes ‘great social media’ varies wildly across sectors. This month our founder Jodie Cook discusses social media for financial planners with Financial Planning Today magazine and you can read the interview plus Jodie’s dos and don’ts for financial planners below. We thought we’d add our expertise on the subject, here, too. Advertising in..
You’re probably utilising social media marketing for a number of reasons. Whilst generating more Facebook likes and Twitter followers is great, you’ll also have goals more closely related to tangibly growing your brand and business. Generating positive return on investment from social media is certainly achievable and, depending on the nature of the business, much of..
There are hundreds of social media platforms out there. It would be almost impossible to maintain a strong presence across all of them, let alone begin nurturing interest in your products and services from your target audience. But the truth is that if you’re only using Facebook you’re missing a trick – you know there are millions..
Ensuring your regular clients are paying what they should, when they should can be challenging. Unfortunately, it’s not challenging in a fun ‘it’ll make you stronger’ way, it’s an endless pain and a serious waste of resources for any business, whatever shape or size. It took us nearly four year of social media-ing really hard for..