The social media marketing landscape is ever-changing. In general, it’s getting harder and harder to grab the attention of your target audience and build their trust. However, there’s a great tactic that’s virtually guaranteed to improve the return on your social marketing and it’s all to do with how you target your audience. In fact,..
What constitutes ‘great social media’ varies wildly across sectors. This month our founder Jodie Cook discusses social media for financial planners with Financial Planning Today magazine. Read the interview plus Jodie’s dos and don’ts for financial planners below, and find the whole magazine here.
Companies utilise social media marketing for a number of reasons. Ideally their social media goals lie beyond “getting more Facebook likes and Twitter followers” and are more closely related to the actual growth of their business and brand. Generating positive return on investment from social media is certainly achievable, much of this might come down..
There are hundreds of social media platforms out there. It would be almost impossible to maintain a strong presence across all of them, let alone begin nurturing interest in your products and services from your target audience. But the truth is that if you’re only using Facebook you’re missing a trick – you know there are millions..
Ensuring your regular clients are paying what they should, when they should can be challenging. Unfortunately, it’s not challenging in a fun ‘it’ll make you stronger’ way, it’s an endless pain and a serious waste of resources for any business, whatever shape or size. It took us nearly four year of social media-ing really hard for..
Pretty much whichever way you look at it, Facebook is still the mother of all social media platforms. Sure, its growth has slowed and, yes, it might not be the network of choice for the teenagers of today, but it doesn’t matter. The people with money (everyone from millennials up to and including their parents!) still..
Our MD Jodie recently wrote an article for Start Your Business Magazine, all about social media for hospitality and why restaurants, bars and clubs should use social media. It featured our favourite Italian restaurant Buonissimo. Enjoy! Read more about social media for hospitality.
Social media guidelines, dos and don’ts, are everywhere. They will vary wildly between each company. Here are some that we put together for a client, which we think are universal. Feel free to add any you can think of. 1. Think about what you want each post to achieve. The phone ringing? Directing people..
We’re super excited about the launch of our new book: #Winning at Social Media: It’s all about the interaction. It is MD Jodie Cook’s first book on social media and is set to change the way businesses use social media to generate sales and leads. Let’s look at what you can expect from #Winning. #winning..
Having a well-established network of friends and colleagues on LinkedIn is important. You can keep up to date with industry news and information as well as developments within your firm and amongst your connections. But you’re ambitious. You want more. You need more connections to grow your personal brand and there are a few people you..