Brand power is as important today as it has ever been. Having a brand that stands out from the crowd and generates a positive response from consumers can make or break some businesses. In the noisy world of social media people see hundreds, even thousands, of brands each day whilst browsing the net or..
Facebook ads play a key role in many businesses’ digital marketing strategy. With a well-structured campaign, you can see promising results for a range of goals relating to brand awareness, engagement, web traffic and sales. If you’ve had initial success, you might be keen to scale your campaigns by increasing their complexity and adding..
Christmas – it’s a time for family, friends, sharing, singing and creating the perfect social media content. What would Christmas be without festive gifs, hashtags filled with merriment and cracker jokes as far as the eye can see? But there are good and bad ways to approach your Christmas social media campaign. So,..
We’ve compiled a list of productivity hacks for the social media pro and digital marketer. Our team of experts use an array of tools and tactics to maximise their effectiveness on a day-to-day basis. We asked them about their tops tips and we’ve compiled them all for you here. These are tips for..
Facebook has notoriously turned the screws on business pages using its platform; continually squeezing out organic reach for all but the most algorithm-busting content. So how do you manage to keep engagement high on your content without boosting each post with hard-earned cash? Why you’re getting ZERO engagement on Facebook Just because your..
Instagram continues to dominate the social marketing scene in 2018 and brands, influencers and Jo Public continue to find ways to grow their follower count and engagement rate. Growing your Instagram profile is time-consuming work, especially if your business or lifestyle doesn’t necessarily lend itself to “viral” content. We won’t go into much detail..
A company’s website is often its most important asset. Generating the right quality and quantity of traffic to the site and, of course, the ability to convert that traffic is the difference between success and failure. Having great content that ranks well in the search engines, keeps users engaged and entices sales or enquiries should be..
Whilst a well-targeted Facebook promoted post may yield positive return on investment and a celebrity endorsement on Twitter might increase your follower count; to take your brand to the next level, it’s likely that a combination of tactics is needed. As you know, social media is a super-noisy place to exist as a..
As a digital marketer, you’ll be well aware of the importance of conveying the value of your work to clients or your seniors. Putting in the hard work and generating great results should be what you spend your time doing, but communicating all this in your monthly reports is equally, if not more, important. ..
Having a well-established network of friends and colleagues on LinkedIn is important. You can keep up to date with industry news and information as well as developments within your firm and amongst your connections. But you’re ambitious. You want more. You need more connections to grow your personal brand and there are a few people you..