You understand the value of a good brand name. You’ve spent hours researching and workshopping a name that perfectly encapsulates your business and what it does. You’ve run it by your friends, family and industry peers. But then, you go to set up the Twitter account that will announce your brand to the world,..
Our head of training & strategy, David, recently hosted a webinar all about optimising your personal LinkedIn profile. With so many people now working from home, many are likely to be dusting off profiles that have laid dormant for a number of years, so he went through some of the key parts of the..
If the coronavirus pandemic has left you dazed and confused, you’re not alone. However, let’s not mention the “c” word again and let’s focus on those things you can control – one of which is your online presence. With some extra time to invest in your business, perhaps its time you took that long-overdue..
The development of an effective landing page can be a tricky egg to crack in the world of web development. With a wide variety of considerations such as design, its purpose, functionality and choosing the appropriate copy to fit your message, it can feel like an overwhelming task. We want to ensure that is..
An informative and well-visited company blog can be a huge asset to a business. The blog can be a source of fresh web traffic, help to shape your brand and influence the buying decisions of your customers. However, sitting down with a blank web page can be a daunting task. Where do you start?..
The contact page of most websites is its lynchpin. A poor contact page (including the contact form) undermines an otherwise effective marketing campaign or user-friendly website. Tiny tweaks to a contact page can increase its conversion rate and even small percentage improvements to overall conversion can make a huge difference to the number of leads your site generates. In..
Social media can be utilised to achieve a broad range of marketing goals. We’ve seen that it can be effective at every stage of the marketing funnel. But just because it can be used for multiple goals, doesn’t mean it should be – at least not all at the same time. In order to..
Brand power is as important today as it has ever been. Having a brand that stands out from the crowd and generates a positive response from consumers can make or break some businesses. In the noisy world of social media people see hundreds, even thousands, of brands each day whilst browsing the net or..
Facebook ads play a key role in many businesses’ digital marketing strategy. With a well-structured campaign, you can see promising results for a range of goals relating to brand awareness, engagement, web traffic and sales. If you’ve had initial success, you might be keen to scale your campaigns by increasing their complexity and adding..
Christmas – it’s a time for family, friends, sharing, singing and creating the perfect social media content. What would Christmas be without festive gifs, hashtags filled with merriment and cracker jokes as far as the eye can see? But there are good and bad ways to approach your Christmas social media campaign. So,..