A company’s website is often its most important asset. Generating the right quality and quantity of traffic to the site and, of course, the ability to convert that traffic is the difference between success and failure. Having great content that ranks well in the search engines, keeps users engaged and entices sales or enquiries should be..
Whilst a well-targeted Facebook promoted post may yield positive return on investment and a celebrity endorsement on Twitter might increase your follower count; to take your brand to the next level, it’s likely that a combination of tactics is needed. As you know, social media is a super-noisy place to exist as a..
As a digital marketer, you’ll be well aware of the importance of conveying the value of your work to clients or your seniors. Putting in the hard work and generating great results should be what you spend your time doing, but communicating all this in your monthly reports is equally, if not more, important. ..
Unless you’re the proud owner or marketer of a truly unique business, the social networks will be littered with your competitors. There are some conflicting views on how you should deal with your competitors, particularly on Twitter and Instagram, when the interaction between accounts is commonplace. Should I follow my competitors on social media? Should..
What constitutes ‘great social media’ varies wildly across sectors. This month our founder Jodie Cook discusses social media for financial planners with Financial Planning Today magazine and you can read the interview plus Jodie’s dos and don’ts for financial planners below. We thought we’d add our expertise on the subject, here, too. Advertising in..
Favouriting is a really important feature of Twitter. It’s really simple to do, you just have to click the start at the bottom of any tweet you see. If someone has favourited your tweet you’ll have received a notification that looks like this: [NOVEMBER 2015 UPDATE: Twitter’s ‘favourites’ are now known as ‘likes’ – everything..
There are hundreds of social media platforms out there. It would be almost impossible to maintain a strong presence across all of them, let alone begin nurturing interest in your products and services from your target audience. But the truth is that if you’re only using Facebook you’re missing a trick – you know there are millions..
We’re super excited about the launch of our new book: #Winning at Social Media: It’s all about the interaction. It is MD Jodie Cook’s first book on social media and is set to change the way businesses use social media to generate sales and leads. Let’s look at what you can expect from #Winning. ..
For individuals and brands, alike, one of their main concerns about having a social media presence is that they will somehow manage to offend people or a group of people by ‘saying the wrong thing’. Adding fuel to the fire are the stories of people losing their jobs and companies losing business or even having to..
There are a lot of different factors that go into creating a marketing budget, but that doesn’t mean that the process has to be difficult. If you’re looking to create a budget that will be as effective as possible for your business model, we’re here to help. With that being said, it will be..