David Glenwright from JC Social Media discusses whether it’s acceptable to use emojis at work and in work emails. He is joined on the debate by Grant William Veitch Harrold, also known as The Royal Butler, ‘Britain’s Official Etiquette Expert’ and the presenters of the show are Kate Garraway and Jeremy Kyle. Whilst David was..
If you’re interested in marketing, you will likely have come across the phrase ‘direct response marketing’. It’s a phrase that has become increasingly associated with digital marketing and, especially, social media marketing. However, there seems to be a degree of confusion about direct response marketing; what it is, where it came from, and how to..
David Glenwright from JC Social Media discusses Facebook reaching 2 billion active users on BBC Radio Leicester with Jonathan Lampon. It’s not the first time JC Social Media has been on the radio; here’s David discussing another trend, the mannequin challenge on BBC Radio 5 Live, and Jodie on Virgin Radio talking about Facebragging.
David Glenwright from JC Social Media discusses Facebook events set up to encourage people to run through fields of wheat, on Radio 4’s Farming Today programme. The general election of 2017 gave rise to numerous talking points and Theresa May’s comments in an interview with Julie Etchingham on ITV’s Tonight programme were probably the highlight…
Unless you’re the proud owner or marketer of a truly unique business, the social networks will be littered with your competitors. There are some conflicting views on how you should deal with your competitors, particularly over Twitter, which is pretty much the Wild West for brands. Should I follow my competitors on Twitter? Should..
We’re addressing the subject on most people’s minds when it comes social media marketing – what’s the return on investment (ROI) of social media? It’s a completely valid question and one that social media marketers should be comfortable answering. Companies part with hundreds of thousands of pounds on billboard advertising over a motorway and have..
One defining factor making it easier for larger brands to attract social media followers is their popularity offline (in real life!). These brands are what we call ‘cool by association’ and this is one of the major advantages they have over smaller, lesser-known brands. However, both large and small brands must learn to utilise..
The world of technology has become the force for change in today’s society. Virtually every process of our daily life is being scrutinised and improved by tech companies around the globe. New platforms are creating market efficiencies and new technology is enabling the human race to do things they’ve never done before. But what..
The social media marketing landscape is ever-changing. In general, it’s getting harder and harder to grab the attention of your target audience and build their trust. However, there’s a great tactic that’s virtually guaranteed to improve the return on your social marketing and it’s all to do with how you target your audience. In fact,..
2016 was undeniably a year of major political shocks, both in the UK and the US. Both Brexit and the election of Donald Trump as President counteracted predictions from pollsters, media commentators, and political experts. How did social media and its role as a huge echo chamber of people who share your views, contribute to..