You understand the value of a good brand name. You’ve spent hours researching and workshopping a name that perfectly encapsulates your business and what it does. You’ve run it by your friends, family and industry peers. But then, you go to set up the Twitter account that will announce your brand to the world,..
With such an array of information sources out there on the internet, it can be difficult to find something that’s trustworthy and up-to-date. That’s why we’ve decided to put our on-demand webinars together in one, easy-to-access place; welcome to the JC Social Media Academy. What is the Academy? In 2020 we decided to..
Let’s start with the good news: it’s possible to measure a broad range of social media metrics. As a marketing channel, social media’s contribution to a brand’s goals is undeniably far-reaching, but it is also complex. Therefore, identifying the return on investment with a high degree of accuracy is challenging. In this piece, we’re..
Our head of training & strategy, David, recently hosted a webinar all about optimising your personal LinkedIn profile. With so many people now working from home, many are likely to be dusting off profiles that have laid dormant for a number of years, so he went through some of the key parts of the..
If the coronavirus pandemic has left you dazed and confused, you’re not alone. However, let’s not mention the “c” word again and let’s focus on those things you can control – one of which is your online presence. With some extra time to invest in your business, perhaps its time you took that long-overdue..
TikTok has been taking the world by storm as one of the fastest-growing social networks, but is it here to stay? Some brands have been gripped by an apparent TikTok FOMO (fear of missing out) and have decided they must adopt an active presence on the platform. One of the main draws for some..
Social media can be utilised to achieve a broad range of marketing goals. We’ve seen that it can be effective at every stage of the marketing funnel. But just because it can be used for multiple goals, doesn’t mean it should be – at least not all at the same time. In order to..
For large brands, a strong content game and some well-thought-out PR campaigns will help proliferate their existing online influence. Leveraging celebrity ambassadors and other marketing activity compound their social media efforts. Lesser-known brands in competitive spaces have a hard job standing out and gaining traction. In fact, if you’ve just launched a page you’ll know..
Halloween is creeping up on us and it’s the perfect excuse to add some exciting content to your brand’s social media channels, grow your presence and make some sales. Topical content is always a winner with audiences so we’ve compiled a list of 17 different tactics to employ this Halloween to make your feeds..
Once labelled as the only true social media network by Gary Vaynerchuk, Twitter has seen itself in relative stagnation in recent years. This is despite the fact that news often breaks and spreads on the platform and the most powerful and influential people on the planet share their opinions there. So what do the..