One defining factor making it easier for larger brands to attract social media followers is their popularity offline (in real life!). These brands are what we call ‘cool by association’ and this is one of the major advantages they have over smaller, lesser-known brands. However, both large and small brands must learn to utilise..
The world of technology has become the force for change in today’s society. Virtually every process of our daily life is being scrutinised and improved by tech companies around the globe. New platforms are creating market efficiencies and new technology is enabling the human race to do things they’ve never done before. But what..
The social media marketing landscape is ever-changing. In general, it’s getting harder and harder to grab the attention of your target audience and build their trust. However, there’s a great tactic that’s virtually guaranteed to improve the return on your social marketing and it’s all to do with how you target your audience. In fact,..
2016 was undeniably a year of major political shocks, both in the UK and the US. Both Brexit and the election of Donald Trump as President counteracted predictions from pollsters, media commentators, and political experts. How did social media and its role as a huge echo chamber of people who share your views, contribute to..
Last weekend our MD Jodie Cook was on BBC Radio 4 in a programme put together by Phill Jupitus and producer Luke Doran, on the subject of ‘boredom’. Listen to the show here, and read the blurb below: Being Bored: The Importance of Doing Nothing (58 minutes) Is boredom under threat? There are more TV..
What constitutes ‘great social media’ varies wildly across sectors. This month our founder Jodie Cook discusses social media for financial planners with Financial Planning Today magazine. Read the interview plus Jodie’s dos and don’ts for financial planners below, and find the whole magazine here.
David Glenwright from JC Social Media discusses the viral social media craze, the mannequin challenge, on Radio 5 Live.
Jodie Cook from JC Social Media discusses the concept of ‘facebragging’, on Virgin Radio.
The Drum’s Social Buzz Awards celebrate brands and marketing agencies who are doing the social media sector proud. JC Social Media is excited to announce that it has been nominated in the Best Automotive Sector Social Media Campaign/Strategy category alongside four other top agencies. The JC team has worked relentlessly to deliver a multifaceted, integrated..
Just when you thought you and your brand had got marketing to millennials nailed, along comes generation Z. At a glance, generation Z (or Gen Z, for short) appears similar to the millennial generation, but look a little closer and you’ll find fundamental differences in the way they communicate, socialise and are influenced by brands…