You understand the value of a good brand name. You’ve spent hours researching and workshopping a name that perfectly encapsulates your business and what it does. You’ve run it by your friends, family and industry peers. But then, you go to set up the Twitter account that will announce your brand to the world,..
Recently, founder, Jodie Cook, was approached for comment on social media and its use during the Covid-19 pandemic and lockdown. We thought we’d provide the full responses to all 13 questions, below, including some of the tactics social networks use to keep users glued to their platforms! Q: In what ways do you..
With such an array of information sources out there on the internet, it can be difficult to find something that’s trustworthy and up-to-date. That’s why we’ve decided to put our on-demand webinars together in one, easy-to-access place; welcome to the JC Social Media Academy. What is the Academy? In 2020 we decided to..
We’ve had a think about some of the extreme social media management tactics in the office and our network. We’ve been able to identify seven key categories of social media marketing philosophy. Which one do you think most represents you? The seven types of social media marketer The hard gainer Slow and..
Our head of training & strategy, David, recently hosted a webinar all about optimising your personal LinkedIn profile. With so many people now working from home, many are likely to be dusting off profiles that have laid dormant for a number of years, so he went through some of the key parts of the..
Now is an undoubtedly challenging time for most people and most businesses. As a social media agency with a wide variety of clients, we’ve seen a spectrum of response plans. While our agency is fully operational with a remote team, it’s important that we’re supporting our clients as best we can. In this post,..
If the coronavirus pandemic has left you dazed and confused, you’re not alone. However, let’s not mention the “c” word again and let’s focus on those things you can control – one of which is your online presence. With some extra time to invest in your business, perhaps its time you took that long-overdue..
TikTok has been taking the world by storm as one of the fastest-growing social networks, but is it here to stay? Some brands have been gripped by an apparent TikTok FOMO (fear of missing out) and have decided they must adopt an active presence on the platform. One of the main draws for some..
Founded over a decade ago, Pinterest one of the original powerhouses of the social media world. However, many brands have been reluctant to create and maintain a presence on Pinterest compared with other networks. It’s certainly not a behemoth like Facebook or Instagram, but it is comparable in size to Twitter, which forms part..
Social media can be utilised to achieve a broad range of marketing goals. We’ve seen that it can be effective at every stage of the marketing funnel. But just because it can be used for multiple goals, doesn’t mean it should be – at least not all at the same time. In order to..
We love sharing our thoughts and ideas on social media. We’re constantly learning through our work and commitment to being true experts. Our blog
Every day we see photos posted on social media that come really close to working well, but narrowly miss the mark. One of the most
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