Thinking about closing all of your social media accounts? Go out with a bang and leave a legacy. Don’t limp out citing trolling or the fact social media doesn’t contribute to the business. That’s failure. In April 2018, pub giant JD Wetherspoon tweeted the following statement to their followers: True to their word, they proceeded..
Instagram continues to dominate the social marketing scene in 2018 and brands, influencers and Jo Public continue to find ways to grow their follower count and engagement rate. Growing your Instagram profile is time-consuming work, especially if your business or lifestyle doesn’t necessarily lend itself to “viral” content. We won’t go into much detail..
If you’re interested in marketing, you will likely have come across the phrase ‘direct response marketing’. It’s a phrase that has become increasingly associated with digital marketing and, especially, social media marketing. However, there seems to be a degree of confusion about direct response marketing; what it is, where it came from, and how to..
Whilst a well-targeted Facebook promoted post may yield positive return on investment and a celebrity endorsement on Twitter might increase your follower count; to take your brand to the next level, it’s likely that a combination of tactics is needed. As you know, social media is a super-noisy place to exist as a..
Unless you’re the proud owner or marketer of a truly unique business, the social networks will be littered with your competitors. There are some conflicting views on how you should deal with your competitors, particularly over Twitter, which is pretty much the Wild West for brands. Should I follow my competitors on Twitter? Should I..
One defining factor making it easier for larger brands to attract social media followers is their popularity offline (in real life!). These brands are what we call ‘cool by association’ and this is one of the major advantages they have over smaller, lesser-known brands. However, both large and small brands must learn to utilise..
The social media marketing landscape is ever-changing. In general, it’s getting harder and harder to grab the attention of your target audience and build their trust. However, there’s a great tactic that’s virtually guaranteed to improve the return on your social marketing and it’s all to do with how you target your audience. In fact,..
What constitutes ‘great social media’ varies wildly across sectors. This month our founder Jodie Cook discusses social media for financial planners with Financial Planning Today magazine and you can read the interview plus Jodie’s dos and don’ts for financial planners below. We thought we’d add our expertise on the subject, here, too. Advertising in..
Members of the developed world continue to make their buying decisions over the internet. Therefore, the majority of modern businesses require a strong online presence. Whether these businesses are actually taking payments over the internet or simply convincing users to pay for their services ‘offline’, digital visibility is as important today as it ever has been…
Just when you thought you and your brand had got marketing to millennials nailed, along comes generation Z. At a glance, generation Z (or Gen Z, for short) appears similar to the millennial generation, but look a little closer and you’ll find fundamental differences in the way they communicate, socialise and are influenced by brands…