The contact page of most websites is its lynchpin. A poor contact page (including the contact form) undermines an otherwise effective marketing campaign or user-friendly website. Tiny tweaks to a contact page can increase its conversion rate and even small percentage improvements to overall conversion can make a huge difference to the number of leads your site generates. In..
Brand power is as important today as it has ever been. Having a brand that stands out from the crowd and generates a positive response from consumers can make or break some businesses. In the noisy world of social media people see hundreds, even thousands, of brands each day whilst browsing the net or..
You’re fully aware of all the hype surrounding Instagram (or “Insta” if you’re cool, or “the Gram” if you’re even cooler) but aren’t sure if it’s worth the time and energy to invest in it. Well, you’re in good company. Whilst it’s one of the most simple social networks to familiarise yourself with, Instagram is..
Thinking about closing all of your social media accounts? Go out with a bang and leave a legacy. Don’t limp out citing trolling or the fact social media doesn’t contribute to the business. That’s failure. In April 2018, pub giant JD Wetherspoon tweeted the following statement to their followers: True to their word, they proceeded..
Instagram continues to dominate the social marketing scene in 2018 and brands, influencers and Jo Public continue to find ways to grow their follower count and engagement rate. Growing your Instagram profile is time-consuming work, especially if your business or lifestyle doesn’t necessarily lend itself to “viral” content. We won’t go into much detail..
If you’re interested in marketing, you will likely have come across the phrase ‘direct response marketing’. It’s a phrase that has become increasingly associated with digital marketing and, especially, social media marketing. However, there seems to be a degree of confusion about direct response marketing; what it is, where it came from, and how to..
Whilst a well-targeted Facebook promoted post may yield positive return on investment and a celebrity endorsement on Twitter might increase your follower count; to take your brand to the next level, it’s likely that a combination of tactics is needed. As you know, social media is a super-noisy place to exist as a..
Unless you’re the proud owner or marketer of a truly unique business, the social networks will be littered with your competitors. There are some conflicting views on how you should deal with your competitors, particularly over Twitter, which is pretty much the Wild West for brands. Should I follow my competitors on Twitter? Should I..
One defining factor making it easier for larger brands to attract social media followers is their popularity offline (in real life!). These brands are what we call ‘cool by association’ and this is one of the major advantages they have over smaller, lesser-known brands. However, both large and small brands must learn to utilise..
The social media marketing landscape is ever-changing. In general, it’s getting harder and harder to grab the attention of your target audience and build their trust. However, there’s a great tactic that’s virtually guaranteed to improve the return on your social marketing and it’s all to do with how you target your audience. In fact,..