One defining factor making it easier for larger brands to attract social media followers is their popularity offline (in real life!). These brands are what we call ‘cool by association’ and this is one of the major advantages they have over smaller, lesser-known brands. However, both large and small brands must learn to utilise..
The social media marketing landscape is ever-changing. In general, it’s getting harder and harder to grab the attention of your target audience and build their trust. However, there’s a great tactic that’s virtually guaranteed to improve the return on your social marketing and it’s all to do with how you target your audience. In fact,..
What constitutes ‘great social media’ varies wildly across sectors. This month our founder Jodie Cook discusses social media for financial planners with Financial Planning Today magazine. Read the interview plus Jodie’s dos and don’ts for financial planners below, and find the whole magazine here.
Members of the developed world continue to make their buying decisions over the internet. Therefore, the majority of modern businesses require a strong online presence. Whether these businesses are actually taking payments over the internet or simply convincing users to pay for their services ‘offline’, digital visibility is as important today as it ever has been…
Just when you thought you and your brand had got marketing to millennials nailed, along comes generation Z. At a glance, generation Z (or Gen Z, for short) appears similar to the millennial generation, but look a little closer and you’ll find fundamental differences in the way they communicate, socialise and are influenced by brands…
Instagram is a truly mercurial social network. It has a great track record of brand building for both consumer products and individual profiles whilst some brands still shun its viral power. The truth is, for some businesses, Instagram is not the best platform to showcase its products nor grow its brand. For others, however, it is..
Social media and search engine marketing (SEM or ‘search marketing’ for short) lie at the heart of digital marketing. Both disciplines are great tools with which to generate qualified, valuable leads for your business online. However, social media and search marketing are different in the expertise required to deliver them effectively and the fundamental way in which they..
Companies utilise social media marketing for a number of reasons. Ideally their social media goals lie beyond “getting more Facebook likes and Twitter followers” and are more closely related to the actual growth of their business and brand. Generating positive return on investment from social media is certainly achievable, much of this might come down..
There are hundreds of social media platforms out there. It would be almost impossible to maintain a strong presence across all of them, let alone begin nurturing interest in your products and services from your target audience. But the truth is that if you’re only using Facebook you’re missing a trick – you know there are millions..
Pretty much whichever way you look at it, Facebook is still the mother of all social media platforms. Sure, its growth has slowed and, yes, it might not be the network of choice for the teenagers of today, but it doesn’t matter. The people with money (everyone from millennials up to and including their parents!) still..