TikTok has been taking the world by storm as one of the fastest-growing social networks, but is it here to stay? Some brands have been gripped by an apparent TikTok FOMO (fear of missing out) and have decided they must adopt an active presence on the platform. One of the main draws for some..
The marketing funnel is an age-old visual tool for the journey of a would-be customer or ‘prospect’. There have been many attempts to modify the marketing funnel to account for various changes in technology and consumer behaviour but, to all intents and purposes, the core principles of the funnel have stood the test of..
Brand power is as important today as it has ever been. Having a brand that stands out from the crowd and generates a positive response from consumers can make or break some businesses. In the noisy world of social media people see hundreds, even thousands, of brands each day whilst browsing the net or..
If you’re interested in marketing, you will likely have come across the phrase ‘direct response marketing’. It’s a phrase that has become increasingly associated with digital marketing and, especially, social media marketing. However, there seems to be a degree of confusion about direct response marketing; what it is, where it came from, and how to..
Unless you’re the proud owner or marketer of a truly unique business, the social networks will be littered with your competitors. There are some conflicting views on how you should deal with your competitors, particularly on Twitter and Instagram, when the interaction between accounts is commonplace. Should I follow my competitors on social media? Should..
One defining factor making it easier for larger brands to attract social media followers is their popularity offline (in real life!). These brands are what we call ‘cool by association’ and this is one of the major advantages they have over smaller, lesser-known brands. However, both large and small brands must learn to utilise..
The social media marketing landscape is ever-changing. In general, it’s getting harder and harder to grab the attention of your target audience and build their trust. However, there’s a great tactic that’s virtually guaranteed to improve the return on your social marketing and it’s all to do with how you target your audience. In fact,..
What constitutes ‘great social media’ varies wildly across sectors. This month our founder Jodie Cook discusses social media for financial planners with Financial Planning Today magazine and you can read the interview plus Jodie’s dos and don’ts for financial planners below. We thought we’d add our expertise on the subject, here, too. Advertising in..
Just when you thought you and your brand had got marketing to millennials nailed, along comes generation Z. At a glance, generation Z (or Gen Z, for short) appears similar to the millennial generation, but look a little closer and you’ll find fundamental differences in the way they communicate, socialise and are influenced by brands…
You’re probably utilising social media marketing for a number of reasons. Whilst generating more Facebook likes and Twitter followers is great, you’ll also have goals more closely related to tangibly growing your brand and business. Generating positive return on investment from social media is certainly achievable and, depending on the nature of the business, much..