There are hundreds of social media platforms out there. It would be almost impossible to maintain a strong presence across all of them, let alone begin nurturing interest in your products and services from your target audience. But the truth is that if you’re only using Facebook you’re missing a trick – you know there are millions..
We’re super excited about the launch of our new book: #Winning at Social Media: It’s all about the interaction. It is MD Jodie Cook’s first book on social media and is set to change the way businesses use social media to generate sales and leads. Let’s look at what you can expect from #Winning. ..
Social media brings people and businesses together. Never before have companies been so accountable to consumers and never have consumers been so accurately marketed to by brands. But there’s so much more to social media marketing than sharing and promoting content. In this piece, we’re going to take a look at how businesses..
No matter what people say, Facebook is still the mother of social media networks. With its vast active user base and advanced advertising engine, virtually all businesses benefit from having an effective Facebook presence. Whilst you might have a company Facebook page set up and kept updated, it’s crucial that this activity has some real..
Twitter remains one of the most widely used social media platforms. You’d be hard-pushed to find a business in any industry who would claim “none of my customers are on Twitter”. Twitter is both a great content platform and a great way to find and interact with new audiences. Whether you’re a B2B or B2C..
Social media is making the world smaller by making communication so quick and accessible. So much so that social media is changing the face of whole industries and PR is a great example. Even the most traditional PR agencies are having to adopt social media tactics to share stories with their audience but wouldn’t it be..
What do we really mean when we’re discussing active and passive social media tactics? The phrases have become increasingly popular into 2017, so we thought we’d take another look at the phenomenon and explain what they mean and how brands can use them. Active and passive social media In short, passive social media involve the..
Push, push, push marketing – that’s what we’ve been doing for a century or so. Pushing corporate messages into the faces of our target audience through as many different means as possible. What the 21st century and the digital age is showing us, however, is that when it comes to consumers making their minds..
I came across Mara Wilson’s Twitter account today. She is the former actress who played Matilda, amongst other things. On her Twitter account, she has a link to an FAQ page on her website, which she advises that people read before tweeting at her. The FAQs page starts like this: Are you Matilda? No,..
You’re investing your time and resources into social media but you need an edge. You need to take your social media management to the next level. Hootsuite will help you do just that. If you’ve never even heard of Hootsuite or have but have no idea what it is or what it does, this post..
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Every day we see photos posted on social media that come really close to working well, but narrowly miss the mark. One of the most
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