Whether you’re looking to fine-tune your current website, create a new landing page to increase your conversion rate or start completely from scratch, it is important to consider how mobile-friendly your website is. According to data collected by Jumpshot in 2019, Google mobile traffic now makes up approximately 50% of all Google’s search traffic…

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  The contact page of most websites is its lynchpin. A poor contact page (including the contact form) undermines an otherwise effective marketing campaign or user-friendly website. Tiny tweaks to a contact page can increase its conversion rate and even small percentage improvements to overall conversion can make a huge difference to the number of leads your site generates. In..

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  A company’s website is often its most important asset. Generating the right quality and quantity of traffic to the site and, of course, the ability to convert that traffic is the difference between success and failure. Having great content that ranks well in the search engines, keeps users engaged and entices sales or enquiries should be..

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Members of the developed world continue to make their buying decisions over the internet. Therefore, the majority of modern businesses require a strong online presence. Whether these businesses are actually taking payments over the internet or simply convincing users to pay for their services ‘offline’, digital visibility is as important today as it ever has been…

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Social media and search engine marketing (SEM or ‘search marketing’ for short) lie at the heart of digital marketing. Both disciplines are great tools with which to generate qualified, valuable leads for your business online. However, social media and search marketing are different in the expertise required to deliver them effectively and the fundamental way in which they..

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