WordPress. A familiar place for web developers, bloggers and business owners alike. But is it the best option for your business? With the likes of SquareSpace and Wix coming into the fray, it seems like a tricky decision if you’re ‘going it alone’ when building a website. WordPress continues to shine as a..
If the coronavirus pandemic has left you dazed and confused, you’re not alone. However, let’s not mention the “c” word again and let’s focus on those things you can control – one of which is your online presence. With some extra time to invest in your business, perhaps its time you took that long-overdue..
Whether you’re looking to fine-tune your current website, create a new landing page to increase your conversion rate or start completely from scratch, it is important to consider how mobile-friendly your website is. According to data collected by Jumpshot in 2019, Google mobile traffic now makes up approximately 50% of all Google’s search traffic…
The design and creation of an effective landing page can be a tricky egg to crack in the world of web development. With a wide variety of considerations such as design, its purpose, functionality and choosing the appropriate copy to fit your message, it can feel like an overwhelming task. We want to ensure..
The contact page of most websites is its lynchpin. A poor contact page (including the contact form) undermines an otherwise effective marketing campaign or user-friendly website. Tiny tweaks to a contact page can increase its conversion rate and even small percentage improvements to overall conversion can make a huge difference to the number of leads your site generates. In..
A company’s website is often its most important asset. Generating the right quality and quantity of traffic to the site and, of course, the ability to convert that traffic is the difference between success and failure. Having great content that ranks well in the search engines, keeps users engaged and entices sales or enquiries should be..
Members of the developed world continue to make their buying decisions over the internet. Therefore, the majority of modern businesses require a strong online presence. Whether these businesses are actually taking payments over the internet or simply convincing users to pay for their services ‘offline’, digital visibility is as important today as it ever has been…
Social media and search engine marketing (SEM or ‘search marketing’ for short) lie at the heart of digital marketing. Both disciplines are great tools with which to generate qualified, valuable leads for your business online. However, social media and search marketing are different in the expertise required to deliver them effectively and the fundamental way in which they..
Social media for SEO has been a hot topic of discussion and analysis for a number of years – and with good reason. Social media and SEO are cornerstones of digital marketing but they are far from mutually exclusive. We know that social media has an impact on a company’s search engine ranking but the..
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Every day we see photos posted on social media that come really close to working well, but narrowly miss the mark. One of the most
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