If you’re interested in marketing, you will likely have come across the phrase ‘direct response marketing’. It’s a phrase that has become increasingly associated with digital marketing and, especially, social media marketing. However, there seems to be a degree of confusion about direct response marketing; what it is, where it came from, and how to..
Just when you thought you and your brand had got marketing to millennials nailed, along comes generation Z. At a glance, generation Z (or Gen Z, for short) appears similar to the millennial generation, but look a little closer and you’ll find fundamental differences in the way they communicate, socialise and are influenced by brands…
Push, push, push marketing – that’s what we’ve been doing for a century or so. Pushing corporate messages into the faces of our target audience through as many different means as possible. What the 21st century and the digital age is showing us, however, is that when it comes to consumers making their minds..
All businesses should be looking to get the edge over their competitors. The internet and social media has blown the world of marketing wide open and millions of businesses are making noises on channels like Facebook, Twitter, Instagram and LinkedIn. All this means that influencing your target audience has never been so possible yet so difficult as..
