It’s well documented that social media plays a huge role in marketing in the hospitality sector. Pubs, bars and beer festivals are no exception. Resident social media trainer and real ale enthusiast, David Glenwright, combined his two areas of expertise to pen an article for ‘What’s Brewing’, the official newspaper of the Campaign for Real Ale (CAMRA).
In the piece, he talks about how the all-encompassing influence of social media can be harnessed by local beer festivals in order to increase awareness and attendance.
Your festival needs to make the most of social media