Digital PR Services
Today, brand awareness matters online. The vast majority of exposure your brand gets either starts or is amplified online. That’s why digital PR and social media are paramount in building a trustworthy brand that enjoys a positive relationship with its customers and community.
We’ve delivered social and digitally-led PR and publicity campaigns for a range of companies including major national and global events, brand and product launches, as well as general publicity spikes for brands looking to increase awareness and sales.
Digital PR services and activity:
- Monitoring of related online trends
- Responding to press outreach via email or social media circulation
- Regional press coverage where relevant
- Social amplification of coverage achieved
- Integration with influencer marketing and social outreach
- Campaign structure and duration to suit you
- Integration with traditional PR experts when suitable
Generating brand awareness is as important as ever but more challenging than ever. Traditional media channels are struggling to provide the reach businesses need to influence their target audience. This means that traditional PR activities must be supplemented or even led by social media and other digital PR activity.
Local and national publications are increasingly sourcing their information, stories and expert insights through online means. Furthermore, what really gives coverage its commercial value is how well it is amplified. For the vast majority of businesses, social media represents the best value way to amplify media coverage and maximise commercial value through web traffic and lead-generation.
To find out more about the power of social media and digital PR, we’d love to know more about you and your brand.