For over half a century businesses have gained customers from TV adverts in which they showcased their products and services. However, many people now favour ‘on demand’ shows or setting their favourite programmes to record, meaning that they can now skip past the adverts that break up their shows. This means that a wide range of promotions and products are simply being overlooked. It is also becoming increasingly popular for people to browse their social networks whilst watching the TV; did you know that 40% of all tweets sent in the evening are about something on the telly? Brands must recognise that social media is increasingly the more likely avenue through which they will grab customers’ attention so exciting content creation is the task in hand!
Just like TV adverts, your social media feeds need to promote your product/services in an interesting and eye catching manner. However, unlike adverts, your feeds cannot just contain promotional posts; this is where social media differs from TV ads and makes you change the way you market yourself.
People don’t want to feel like they are being force fed your product. Furthermore, if someone is bored of hearing about your product, they will just stop following you. So how can you keep people interested?
Within social media there isn’t a set of rules that you can follow to ensure you are a success. The way social media works is constantly changing and you can never predict exactly what will work for your brand. What is key is using the correct blend of self-promotional and value-adding content, as well as engaging with your target market on an individual basis.
Your social media accounts must adopt the ‘voice’ of your brand. Your company voice should reflect the company’s values and personality and will enable you to maintain consistency in all that you post. Remember that people want to see a personality behind the brand and they want to feel like they know it too.
So now it’s time to take what you would once place on TV, and put it towards what you post to your followers. This switch from the TV screen to the computer/Mac/smartphone/tablet screen can only be a positive for your business, for starters, think of the cost of a 30 second ad in the middle of Corrie!