Eye-catching branded imagery sets your brand apart on social media. Professional graphics portray your brand in the best way possible and show you mean businesses.
Our team of graphic designers will bring your brand to life, supercharge your ads and add firepower to your online presence.
Social media has always been visually-led and the rise of platforms such as Instagram suggests the trend is continuing. It’s well-documented that posts across virtually all social networks perform better if they contain great imagery and motion graphics.
Not all brands have access to a professional graphic designer to create engaging, timely, on-brand images to share on social media. If you don’t have the luxury of an in-house graphic design team, doing the research, gathering quotes and commissioning designs at a reasonable cost is a challenge.
Our specialist graphics team creates social media-specific graphics that take your online presence to the next level. We create engaging content that ensures our clients stand out on social media.
Investing in Facebook ads? It cannot be understated how much of an impact great graphics can have on getting the best results from Facebook advertising campaigns.
Catching the eye of your audience is no easy feat in a busy Facebook feed. Compelling someone into action is another thing entirely! Here’s where amazing imagery makes the difference.
Tom is a multidisciplinary graphic designer and illustrator with over 7 years’ experience working across mediums in a variety of creative fields.
With equal focus on print and digital design, Tom’s portfolio covers everything from designing promotional material for big brands and restaurants, to developing visual identities for grassroots businesses, to online advertising, publications, infographics, animation and videography.
Tom is a creative thinker and problem solver and loves a challenge. He is fascinated with every aspect of design, from concept development through to final execution, and is passionate about producing innovative design solutions for our broad range of clients.
Just like the content and tone of your copy, your brand’s imagery needs to stay on brand at all times. This includes the colour palette, typeface and the subject of the image. Try creating a brand guidelines document, which could be as simple as listing your fonts and hex colours.
Remember, everything your audience sees scrolling your social profiles should tie in seamlessly with your company’s overall ethos and feel. Anything off-brand or off-topic can alienate an individual immediately.
Well, duh? But whilst this should be completely obvious, it can be easy to use or produce humdrum material that fades into the Twitter-sphere or fails to fan the Facebook flames. Ensure there’s a focal point to the image, ideally, it is to the left of the centre of the image, which is where we look as we scan Facebook and Twitter feeds.
Bright colours or just a great image is enough to stop someone scanning and get them to take a closer look.
Don’t get too hung up on your products alone, think about what you’re really selling. If your product makes someone’s life easier, how does their new life look? Selling a car? What freedom are you giving the driver, what about the adventure?
Infographics are still a great way to engage and add value to an audience. Ensure they’re well-researched and will mean something to your audience. Don’t fall into the trap of making one just because you’ve seen one go viral, think about creating something of real interest or it’ll end up in the ever-growing pile of awful infographics lost in the ether.
… and by ‘good’ we mean really topical, genuinely funny, or both. Memes are a great example of something that big brands with loyal followings can get away with. Just because someone in the office saw something that they’ve not seen before and thought was hilarious, doesn’t mean the majority of your fans won’t be sat scratching their heads wondering if you’ve been hacked.
We love sharing our thoughts and ideas on social media. We’re constantly learning through our work and commitment to being true experts. Our blog
Every day we see photos posted on social media that come really close to working well, but narrowly miss the mark. One of the most
Join us for our free webinars, addressing different areas of social media and digital marketing. Register below to secure your place. All non-recurring webinars are
Somerset House
37 Temple Street
Birmingham
B2 5DP
Company number 14602153
Local area coverage
Copyright © 2022
