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Tom’s top tips for great social media graphics
Stay on brand
Just like the content and tone of your copy, your brand’s imagery needs to stay on brand at all times. This includes the colour palette, typeface and the subject of the image. Try creating a brand guidelines document, which could be as simple as listing your fonts and hex colours.
Remember, everything your audience sees scrolling your social profiles should tie in seamlessly with your company’s overall ethos and feel. Anything off-brand or off-topic can alienate an individual immediately.
Catch the eye
Well, duh? But whilst this should be completely obvious, it can be easy to use or produce humdrum material that fades into the Twitter-sphere or fails to fan the Facebook flames. Ensure there’s a focal point to the image, ideally, it is to the left of the centre of the image, which is where we look as we scan Facebook and Twitter feeds.
Bright colours or just a great image is enough to stop someone scanning and get them to take a closer look.
Sell the dream
Don’t get too hung up on your products alone, think about what you’re really selling. If your product makes someone’s life easier, how does their new life look? Selling a car? What freedom are you giving the driver, what about the adventure?
Use infographics (wisely!)
Infographics are still a great way to engage and add value to an audience. Ensure they’re well-researched and will mean something to your audience. Don’t fall into the trap of making one just because you’ve seen one go viral, think about creating something of real interest or it’ll end up in the ever-growing pile of awful infographics lost in the ether.
Avoid memes (unless they’re seriously good…)
… and by ‘good’ we mean really topical, genuinely funny, or both. Memes are a great example of something that big brands with loyal followings can get away with. Just because someone in the office saw something that they’ve not seen before and thought was hilarious, doesn’t mean the majority of your fans won’t be sat scratching their heads wondering if you’ve been hacked.