Facebook is a technical place. What we see in our newsfeeds is there for a reason, whether you know it or not. This is down to Facebook’s ‘Edgerank’ algorithm. So what does this mean to you and your business? Well I’m about to tell you.
First of all we need to understand what the Edgerank algorithm is. It is made up of three variables: Affinity, weight and time decay.
Affinity is the measurement of the relationship between the content creator and the person viewing it. The closer the relationship, the higher you will rank in the person viewing your contents timeline. Affinity is a one-way process. This means that the more you interact with someone, just means that their content will feature in your newsfeed, not the other way round.
Each post carries a weight behind it. In simple terms an image carries the most weight, followed by a link, and at the bottom, a post that is just text. To encourage you to use new features, these will also carry a high weight. However, interaction outweighs content. If an image has no interaction, but a text post has likes and comments, that will rank higher.
Like most things, as a post gets older it loses its impact. The older a post gets, the more value it loses. This allows newsfeeds to stay fresh.
This means that you need to use Edgerank in an effective manner to ensure that your content is being read. How can you do that? Here are some tips.
– Shorter posts create more comments and likes – ranking you higher.
– Keep things visual with images.
– Ask questions and run simple competitions to get people commenting.
– Regular posting will keep you appearing in people’s feeds.
For more information and tips, why not check out this great info-graphic.
Facebook’s a clever place, and used correctly can really boost your business.