Everyone aspires to become a key person of influence within their sector, but how can you do it? Of course, it’s not an easy process but it is a process; you are not born a key person of influence! The reason it is possible to become a key person of influence is because they share common traits and characteristics, regardless of sector. These important factors are all the outcomes of certain processes, which anyone can follow!
There are five key steps to becoming a key person of influence:
The first is creating a compelling pitch. How compelling is your answer to “what do you do?”? Think about it now. Does that pitch make you and your business stand out?
Step 2 is getting your ideas published! Having your thoughts and works published is not as difficult as you might think but it will add heaps of kudos to you and your business.
The third step is ensuring you have a product. The most successful key persons of influence can bundle their offerings into a products; even if they have a service-based company.
Step 4 is raising your profile. This sounds obvious but there are many channels through which you can achieve this, finding out which one works best for you is crucial (and of course, social media plays a huge part in this!)
Finally, step 5 is forging great partnerships. Know who the people and businesses are who don’t compete with you but share your audience. Allowing others to lever your products to their audience rapidly increases your engaged audience.
The Key Person of Influence events are in-depth, comprehensive how-to guides to becoming a key person of influence; by taking you through the five key steps with 5 experienced and respected speakers (who are, of course, KPIs themselves!). Too many businesses have good products and good management but are going unnoticed and not generating the business they deserve. Far from taking decades to create your personal brand, the day-long event ensures you will leave with a clear strategy to becoming a key person of influence within 12 months. If you value your time and your business and know you have what it takes to influence your industry and, in turn, the market, itself, how can you afford not to?