So this used to be a video on Videojug but things change, eh? Anyway, I’m sure many of you still fancy knowing how you join a LinkedIn group and maybe want to know what the point is.
“In this step by step guide, social media strategist Jodie Cole of JC Social Media shows you how to network and discuss topics of interest to your business on the social networking site Linkedin.”
Method: Firstly, Log in to your Linkedin profile.
There are many ways to join groups on Linkedin. One way is to select the ‘Groups’ tab and click on ‘Groups you may like.’ Linkedin will then show you recommendations based on your employment history. Find a group that you would like to join and note whether it has a padlock symbol next to its name. If there’s no padlock, click ‘Join’ and then ‘Continue.’ Then check your settings to control how you would like to be notified of new posts.
If you do see a padlock next to the group name, request to join. You will be notified by email when your request has been accepted.
Look at the discussions going on in the group and see if there are any you can contribute to or would like to join in with. Most importantly, enjoy yourself and have fun with it.
Benefits of LinkedIn Groups
There are actually several benefits to joining LinkedIn groups. The first is that you can send inMails to people who are in those groups, even if they’re not connections. Secondly, groups are a great source of news and information. The more niche the group, the more specific and useful that information is. Remember that a great deal of your content, both on LinkedIn and across other channels should add value to your audience and showcase your knowledge and interest in the sector.
Groups are also a great place to share your content, discuss ideas and build a personal brand. Always remember to add value to members, however. If you’re just being self-promotional without giving back, you’ll fail to achieve the desired outcome.
For more ideas and tips for LinkedIn, check out our book on LinkedIn for business.