This is a guest blog written by Shirsh Agarwal.
Shirsh is a digital marketing enthusiast, with a proactive attitude towards the ever-changing world of technology. With just over 3 months experience, he has developed off-page SEO and enhanced social media skills. Shirsh graduated from the University of Sussex with a 2:1 in MSc International Marketing, and he intends to build a career in the fields of consumer behaviour and marketing. His belief is: The simpler the better.
An everyday question asked by webmasters is how to drive more traffic to their websites. There is no one right answer to it, although there are a few optimal tools that, used well, can generate more referral traffic than other social media sites. The figures show that users are spending more time on Pinterest every day: 15.8 minutes on an average compared to 12.1 mins on Facebook and 3.3 on Twitter. Data indicates referral traffic from Pinterest grew to 3.6% in January overtaking Youtube’s 1.05%, Google+’s 0.22% and LinkedIn’s 0.2%.
So here are few of the best tips on how to make the best of the social photo-sharing website:
1. Time– Not many are aware of the optimal timing of pinning photos on Pinterest. According to Pinerly, the Pinterest analytics tool, suggests the optimal time to pin during the day is between 2pm-4pm EST whereas in the evening is between 8pm-1am EST. Implementing the timing strategy would, in theory, result in an: 80% increase in engagement for a call to action (CTA) pin description, a 42% higher call-to-response (CTR) for DIY or recipe-related pins and a 92% increase in click through for pins related to trending topics.
2. Engagement– One cannot be a narcissist on Pinterest and expect others to start following him/her just because they feel their pins are outstanding. Interaction is the key to driving more traffic in any social networking website. Commenting, liking and re-pinning other people’s images and videos will get you more followers leading to an increasing visits to the website.
3. Linking– Make use of other social media sites such as Facebook and Twitter. Pinterest gives the option to link accounts which means that every time you pin it will be shared on other social sites. Leveraging fans and followers will not only help build more brand awareness but also result in boosting CTR.
4. The ‘Pin It’ Button– The tip here is to empower people to share your content. In a survey of top 300 online shopping sites, 28 of them, which included Aeropostale, Etsy and Hanes already have pin buttons included on their product pages. The number is growing and soon is expected to surpass the Google +1 buttons.
5. Keywords– The photo-sharing website is no different to Twitter where usage of hashtags (#) eases the search made by the user. Incorporating hashtags into the image description and using targeted key phrases in the file name of the image is the key to higher rankings in the search results.
Final tip: Have you been tracking the traffic generated to your site? Google Analytics provides an in-depth and thorough analysis of site activities on selecting Pinterest as the source/ medium path as the primary dimension.
If you have any comments or other tips to share then please submit these below.