Back in September, you may have heard that the once-undisputed king of social media, Myspace, was preparing to come back bigger and better than ever. You may have even seen this preview video, of what can only be described as a very sleek and stylish social media site.
When this video was first released, there were some questions as to whether or not Myspace could deliver what it was promising. Sure, the concept presented in the video looked fantastic, but would the real thing be anything like that? Well, at the start of December I received my pre-launch invitation to join the new Myspace, and so far I can say that it has indeed delivered.
Two things struck me in particular when I first saw the preview video that convinced me that Myspace is going to do well. Firstly, when you first log in there is the option to login using your Facebook or Twitter account. At the moment this is the limitation of cross-platform interaction, however once Myspace is fully launched (it is still currently in closed beta testing) then more features will become available.
This feature is significant because it shows that the Myspace team know their place. They can’t attempt to compete directly with the social media giant that is Facebook (A lesson that other sites have learnt the hard way), so by offering users the opportunity to synchronise their different profiles, Myspace will hopefully be able to exist and endure alongside existing platforms.
The second thing that struck me about the new Myspace was the layout of the site. Unlike Twitter and Facebook, which boast traditional vertical-scrolling timelines, Myspace sports a horizontal, side-scrolling layout. Furthermore, all the content is modular based, with pictures, updates and songs arranging themselves in a manner that visually looks brilliant.
It’s not just about being visually satisfying however. This new layout may remind you of the newly released Windows 8 interface – and for good reason. Tablet computers and touch screen desktops are rapidly growing in popularity, and this side-scrolling interface is perfectly optimised for this new technology. On more than one occasion I have pawed at my laptop screen to move along my timeline, forgetting that I own a computer purchased three years ago from a budget supermarket.
As of yet I haven’t had the opportunity to explore some of Myspace’s features in-depth, though I have been able to set up a basic profile showcasing some of my (very amateur) photography work. From what I have seen so far though, it is clear that the new owners (Specific Media Group and Justin Timberlake – yes, you read that correctly) have worked hard to develop a sleek, modern, social media site, perfect for photographers, artists and musicians alike.
It would certainly seem that JT is bringing Myspace back, and this time it could well be here to stay.