It’s no secret that Google+ reeeally want people to start using the platform. How do we know? Here’s the evidence.
1. This video by College Humour, with an idea for Google: straight-up, no nonsense blackmail.
2. First this announcement in 2010 (pre Google+):
As of yesterday, both Bing and Google have confirmed (via an excellent interview by Danny Sullivan) that links shared through Twitter and Facebook have a direct impact on rankings (in addition to the positive second-order effects they may have on the link graph). This has long been suspected by SEOs (in fact, many of us posited it was happening as of November of last year following Google + Bing’s announcements of partnerships with Twitter), but getting this official confirmation is a substantive step forward.
3. But then this from Google’s Matt Cutts in 2014
Facebook and Twitter pages are treated like any other pages in our web index so if something occurs on Twitter or occurs on Facebook and we’re able to crawl it, then we can return that in our search results. But as far as doing special specific work to sort of say “you have this many followers on Twitter or this many likes on Facebook”, to the best of my knowledge we don’t currently have any signals like that in our web search ranking algorithms.
Here’s the whole video if you’re interested:
So what’s the future of Google+ and social media? Do you actively use Google+? If not, why not?