Agape

Agape is a Birmingham-based Christian charity and part of Global Aid Network. Agape wanted their staff to gain a better understanding of social media platforms to help support an existing comms a marketing team.

Their goals were to increase brand awareness in the local area and expand their networks online and generate leads.

Approach taken

• A half day training session to four delegates
• The use of rich media in content creation
• Audience profiling and engagment
• Charity-specific lead-generation techniques

Results

• Ability to manage social media in-house
• Better understanding of commercial social media
• Increased reach and engagement of posts
Increased ROI of internal endeavours