Agape is a Birmingham-based Christian charity and part of Global Aid Network. Agape wanted their staff to gain a better understanding of social media platforms to help support an existing comms a marketing team.

Their goals were to increase brand awareness in the local area and expand their networks online and generate leads.


Approach taken

  • A half day training session to four delegates
  • The use of rich media in content creation
  • Audience profiling and engagment
  • Charity-specific lead-generation techniques


  • Ability to manage social media in-house
  • Better understanding of commercial social media
  • Increased reach and engagement of posts
  • Increased ROI of internal endeavours