Social media management for automotive brands
The automotive industry is a perfect example of social media generating huge value for money. The ticket price of vehicles coupled with the influence a global brand has over its audience means social media management forms an integral part of a modern marketing strategy.
Global tyre manufacturer
Tyres are sexy. They can get you from A to B, can be attached to all sorts of vehicles, and there are thousands of varieties of tyres across the globe. Our work with the European arm of a global tyre manufacturer has a B2B and B2C element. B2B – locating dealerships to stock this brand of tyre. B2C – ensuring that consumers ask for this brand of tyre.
Approach taken
- Facebook advertisements
- LinkedIn lead generation
- Twitter interaction
- Ensuring message is consistent with global marketing message
Results
- Established database of tyre distributors
- Increase in popularity and success of offline events
- Interaction directly with consumers
- Facebook promoted posts reach +10k people and generate huge web traffic spikes each campaign
Global truck manufacturer
One of the largest truck manufacturers in China required support for their new line launch at a major automotive conference in Hannover amongst others. With no social media account secured, we were tasked with securing and optimising a range of social media profiles for the brand and begin building their presence.
Approach taken
- Support at trade shows across the world
- Directing delegates to their event site
- Responding to online enquiries
- Bilingual account managers used
Results
- Increased site approaches and events
- Increase in popularity and success of offline events
- Rapid growth of social profiles from scratch
- Mentions and interactions with the brand swiftly responded to
British distributor of global car brands
A collection of three global automotive brands being distributed in the UK. The client required a comprehensive online strategy for household name cars and pick-up trucks. Team JC were brought in as social media specialists to support existing marketing and PR endeavours and to create and deliver new, innovative ideas for a range of social media channels.
Approach taken
- Broad overview and audit of exsting online presence
- Analysis of opportunities within the market
- Implementation of thorough strategy
- Original content creation
Results
- Dramatic increase in all social media metrics
- 10x (ten times!) increase in web traffic from social media
- Continual growth of social profiles across Facebook, Twitter and Instagram
- Spikes in engagement around all live events
- Shortlisted for national award, Social Media Buzz Awards 2016
