Social media management for automotive brands

The automotive industry is a perfect example of social media generating huge value for money. The ticket price of vehicles coupled with the influence a global brand has over its audience means social media management forms an integral part of a modern marketing strategy.

Social media for a tire brand

Global tyre manufacturer

Tyres are sexy. They can get you from A to B, can be attached to all sorts of vehicles, and there are thousands of varieties of tyres across the globe. Our work with the European arm of a global tyre manufacturer has a B2B and B2C element. B2B – locating dealerships to stock this brand of tyre. B2C – ensuring that consumers ask for this brand of tyre.

 

Approach taken

  • Facebook advertisements
  • LinkedIn lead generation
  • Twitter interaction
  • Ensuring message is consistent with global marketing message

Results

  • Established database of tyre distributors
  • Increase in popularity and success of offline events
  • Interaction directly with consumers
  • Facebook promoted posts reach +10k people and generate huge web traffic spikes each campaign
Social media for a truck manufacturer

Global truck manufacturer

One of the largest truck manufacturers in China required support for their new line launch at a major automotive conference in Hannover amongst others. With no social media account secured, we were tasked with securing and optimising a range of social media profiles for the brand and begin building their presence.

 

Approach taken

  • Support at trade shows across the world
  • Directing delegates to their event site
  • responding to online enquiries
  • Bilingual account managers used

Results

  • Increased site approaches and events
  • Increase in popularity and success of offline events
  • Rapid growth of social profiles from scratch
  • Mentions and interactions with the brand swiftly responded to
Social media for car brand

British distributor of global car brands

A collection of three global automotive brands being distributed in the UK. The client required a comprehensive online strategy for household name cars and pick-up trucks. Team JC were brought in as social media specialists to support existing marketing and PR endeavours and to create and deliver new, innovative ideas for a range of social media channels.

 

Approach taken

  • Broad overview and audit of exsting online presence
  • Analysis of opportunities within the market
  • Implementation of thorough strategy
  • Original content creation

Results

  • Dramatic increase in all social media metrics
  • 10x (ten times!) increase in web traffic from social media
  • Continual growth of social profiles across Facebook, Twitter and Instagram
  • Spikes in engagement around all live events
  • Shortlisted for national award, Social Media Buzz Awards 2016