BCU students

Birmingham City University requested a social media expert to address students on their ‘design management’ masters course. Head of training services, David, was tasked with introducing students to commercial use of social media and educating them on networking techniques and as a business generation tool.


Approach taken

  • Seminar delivered to around 25 masters students
  • Industry specific examples used
  • Social networking for your business including lead generation tactics
  • LinkedIn, blogging and Instagram focus
  • Interactive session with Q&A


  • Students gained from an ‘outside’ expert
  • Better understanding of commercial social media
  • Able to incorporate social into their studies
  • Tangible real-world career skills