BMET campaign

Birmingham Metropolitan College required support of the launch of the #100in100days campaign to create new apprenticeships. As part of the Greater Birmingham Professional Services Academy, BMET wanted to maximise the coverage of the campaign amongst its audience.

 

Approach taken

  • Social media campaign support
  • Mixed approach of management and coaching
  • Twitter-led content distribution
  • Strategy creation and execution

Results

  • Significant campaign reach
  • Skills transferred to internal marketing team