BMET campaign
Birmingham Metropolitan College required support of the launch of the #100in100days campaign to create new apprenticeships. As part of the Greater Birmingham Professional Services Academy, BMET wanted to maximise the coverage of the campaign amongst its audience.
Approach taken
- Social media campaign support
- Mixed approach of management and coaching
- Twitter-led content distribution
- Strategy creation and execution
Results
- Significant campaign reach
- Skills transferred to internal marketing team
