Consumer products

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Social media for consumer products

Consumer goods businesses seem like obvious candidates for social media marketing. Whilst this is true, many companies struggle to utilise mainstream platforms to achieve growth in sales.

Both B2C and B2B sides of consumer product businesses can thrive over social media with the right tactics in place. Here are a selection of consumer product accounts we’ve worked on.

Jewellers

Jewellers can see great return on investment from social media management, particularly when selling high ticket value items. The visual nature of the sector makes social media the perfect place to generate awareness of the brand and its products as well as directing traffic to the company website to buy.

Team JC has worked with numerous jewellery accounts, including some in Birmingham’s famous Jewellery Quarter – here’s an example from a family silversmiths.

Approach taken

Created visually appealing social media profiles and content
Twitter, Facebook and LinkedIn lead-generation tactics employed
Seasonal offers promoted

Results

Tracked sales using Google Analytics
more than trebled social following and reach across all platforms
Social media now accounts for 25% of all web traffic

Licensed products

E-commerce goods that are visually appealing and have a clear target audience create strong opportunities for social media marketing. JC Social Media helped launch a range of licensed products for a company entering an incredibly competitive market place. The company had licensed the brand of a nationally famous girl pop band and launched a range of headphones.

Approach taken

Twitter searches and interaction with fans
Engagement with Twitter accounts linked to the band
Targeted Facebook promotions
Appealing to a very specific target audience

Results

Huge numbers of engagements over Twitter
Tracked sales of high-value products using
Generated thousands of clicks to the website’s product pages
Celebrity interaction

Beauty products

Team JC has worked with two fledgling beauty and cosmetic brands – both launching their e-commerce businesses in the UK. Successful social media management is underpinned by resonating with the target audience through high-quality content and utilising influencers.

Below is the approach and results from a high-end spa products company that launched in 2014.

Approach taken

Launch strategy development
Blogger outreach
Build online presence through high-quality content
Facebook competitions

Results

10+ beauty bloggers wrote rave reviews of the products and site
Growth of Facebook and Twitter profiles from scratch
Social media accounted for more than 50% of web traffic
Tracked sales

Banana importer

A global banana importer/exporter, based in Birmingham, grown in Ecuador! This is a fascinating business with many facets requiring ongoing social media support. Goals included building an awareness amongst end users to drive demand and finding stockists across the globe.

Approach taken