Google Ads

Google Ads

We’ve worked with many clients to make Google Ads a valuable and consistent source of new business. As Google Partners, JC Social Media has plied its expertise across various sectors achieving leads and sales for both low and high-value products and services. Here are some selected examples of our work.

Waste management company

We carried out the launch for a waste-management app, created by a successful UK-based waste management company. The app allows businesses to have their commercial waste and recycling collected in a sustainable and hassle-free way. JC Social Media were tasked with bringing the platform to market as the sole marketing agency.


  • Created the Google Ads campaign from scratch.
  • Contributed to the development of a high-converting website.
  • Continued iteration brought cost-per-conversion down to as low as £15.
  • Click-to-quote conversion rate of 16-20% month to month.
  • Grew the business from zero to a seven-figure turnover; 80%+ from Google Ads.


Keyword targeting included:

  • “Waste management company”
  • “Commercial waste collection”
  • “Business bins [city]”
  • Branded and competitor search terms

Conversion rate:


Cost per lead:


Average customer spend (annual):


Fuel card company

One of Europe’s largest fuel card companies was spending almost £1m in Google Ads and sought expert insight into how they might improve their results. In a small margin business, every single percent improvement can make a huge difference to profitability.


  • Full analysis of campaign keywords in over 300 ad groups.
  • Appraisal of general campaign set up and optimisation
  • Critical analysis of landing pages and user experience
    • Full list of recommendations with estimated cost and efficiency savings.


    Specific areas of advice included:

    • Simplification of the campaigns, overall.
    • Increased roster of negative keywords.
    • Better segmentation of keyword groups to avoid contamination of data.
    • Suggested areas for new sources of clicks.

    Google Ads efficiency improvement:


    Equivalent cost saving:

    Approx. £100,000

    A fleet of cars in a car park

    Group of water parks

    The activity group required a consistent stream of bookings at each of their three locations, particularly pre-season and during poor-weather periods. In order to achieve this, multiple campaigns were created to capture potential customers nationwide.


    • Created campaigns local to the water parks with various radiuses to tailor the bidding strategy.
    • Generated high-quality traffic, demonstrated by the high conversion rates.
    • Targeted both those looking for water parks specifically and those looking for fun activities, in general.
    • Multiple ad groups provided flexibility to increase spending during certain phases of the season.


    Keyword targeting included:

    • “Water park [city/town name]”
    • “Things to do [city/town name]”
    • “Activities/days out [city/town name]”
    • Branded and competitor search terms

    Total bookings:


    Cost per booking:


    Average order value:


    JC Social Media on a team day out as Aqua Park

    Model booking platform

    This client required us to secure UK-based customers who needed to book models for events or photo shoots. Customers were likely to be business owners, marketers or photographers. The website adopted a four-step sign-up and booking process so lead-quality was paramount.


    • Set up the Google Ads account from scratch.
    • Tested a broad range of keywords and ads to optimise results.
    • Reduced the cost per client acquisition to around £15.
    • Maintained consistent results as a source of regular business.


    Keyword targeting included:

    • “Book a model for a shoot”
    • “Models [city/town name]”
    • “Booking models near me”
    • “Models for e-commerce shoot”

    Cost per user:


    Total users secured:


    Model working at her laptop

    JC Social Media are proud to be Google Partners. This means we have met Google’s requirements to represent businesses like yours through Google Ads. These include:

    • A growing client base with strong campaign results
    • A minimum ads spend per quarter, showing we’re able to achieve results at scale for a range of budgets
    • Certified individuals who have undergone Google learning and examinations

    Google Partners JC Social Media

    Google makes it easy for business owners to set up and start running ads. However, turning ad spend into leads and genuine return on investment is challenging and requires experience with the platform. As Google Partners, our team has demonstrated consistently strong performance with significant monthly spend. We’re looking forward to working with you.

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