Google Ads
We’ve worked with many clients to make Google Ads a valuable and consistent source of new business. As Google Partners, JC Social Media has plied its expertise across various sectors achieving leads and sales for both low and high-value products and services. Here are some selected examples of our work.
Waste management company
We carried out the launch for a waste-management app, created by a successful UK-based waste management company. The app allows businesses to have their commercial waste and recycling collected in a sustainable and hassle-free way. JC Social Media were tasked with bringing the platform to market as the sole marketing agency.
Keyword targeting included:
- “Waste management company”
- “Commercial waste collection”
- “Business bins [city]”
- Branded and competitor search terms
Conversion rate:
£17%
Cost per lead:
£18.50
Average customer spend (annual):
£500.00
Fuel card company
One of Europe’s largest fuel card companies was spending almost £1m in Google Ads and sought expert insight into how they might improve their results. In a small margin business, every single percent improvement can make a huge difference to profitability.
Specific areas of advice included:
- Simplification of the campaigns, overall.
- Increased roster of negative keywords.
- Better segmentation of keyword groups to avoid contamination of data.
- Suggested areas for new sources of clicks.
Google Ads efficiency improvement:
9-12%
Equivalent cost saving:
Approx. £100,000
Group of water parks
The activity group required a consistent stream of bookings at each of their three locations, particularly pre-season and during poor-weather periods. In order to achieve this, multiple campaigns were created to capture potential customers nationwide.
- Created campaigns local to the water parks with various radiuses to tailor the bidding strategy.
- Generated high-quality traffic, demonstrated by the high conversion rates.
- Targeted both those looking for water parks specifically and those looking for fun activities, in general.
- Multiple ad groups provided flexibility to increase spending during certain phases of the season.
Keyword targeting included:
- “Water park [city/town name]”
- “Things to do [city/town name]”
- “Activities/days out [city/town name]”
- Branded and competitor search terms
Total bookings:
6,067
Cost per booking:
£2.97
Average order value:
£85
Model booking platform
This client required us to secure UK-based customers who needed to book models for events or photo shoots. Customers were likely to be business owners, marketers or photographers. The website adopted a four-step sign-up and booking process so lead-quality was paramount.
- Set up the Google Ads account from scratch.
- Tested a broad range of keywords and ads to optimise results.
- Reduced the cost per client acquisition to around £15.
- Maintained consistent results as a source of regular business.
Keyword targeting included:
- “Book a model for a shoot”
- “Models [city/town name]”
- “Booking models near me”
- “Models for e-commerce shoot”
Cost per user:
£15
Total users secured:
1000+
JC Social Media are proud to be Google Partners. This means we have met Google’s requirements to represent businesses like yours through Google Ads. These include:
Google makes it easy for business owners to set up and start running ads. However, turning ad spend into leads and genuine return on investment is challenging and requires experience with the platform. As Google Partners, our team has demonstrated consistently strong performance with significant monthly spend. We’re looking forward to working with you.
