Recruitment and HR
The recruitment and HR sector is multifaceted and a number of business goals can be achieved using social media. LinkedIn is a great resource but Twitter and Facebook also provide access to potential clients and candidates as well as being solid platforms to promote products and services.
Educational recruitment agency
A specialist recruitment agency finding permanent and interim roles for teachers of all levels across the West Midlands. Flourish continue to grow and be known as the best provider of teaching staff, by schools and teachers alike.
JC Social Media are tasked with the execution of their entire social media strategy, which includes both active lead generation and increasing brand awareness amongst teachers and schools.
Approach taken
- Finding and sharing content of interest to teachers
- LinkedIn database building
- Facebook advertisements for specific roles
- Twitter interaction with teachers of all levels
Results
- Increase in web traffic
- Raising awareness amongst target audience of teachers
- Reach of 20,000 people per month
- Teachers remain on our radar for future vacancies
HR and health and safety company
Specialists in ensuring companies are compliant with all the relevant HR and health and safety regulations they are subject to. A strictly B2B account with a vast range of potential clients. The goals of the campaign were to secure leads from potential ongoing clients as well as for their staff training packages.
Approach taken
- Targeted Facebook ads to promote training packages offered
- Advanced LinkedIn lead generation to find HR managers
- LinkedIn database building
Results
- Built significant prospect database
- Raised awareness amongst target audience across UK
- Produced numerous warmed leads
- Doubled web traffic to training course pages
Admin recruitment agency
A Birmingham-based HR company specialising in recruiting staff in administrative roles. Like many recruitment companies, they face both the client and candidate and social media acts as a driver to find and engage with both.
JC Social Media employed both training and management elements for the campaign for maximum impact from internal and external operations.
Approach taken
- LinkedIn training delivered to the entire team
- Twitter listening to find potential candidates and companies hiring
- LinkedIn lead generation on client side
Results
- Passed over several potential candidates that were placed
- Empowered their team to find clients and candidates on LinkedIn
- Secured relationships with long term clients
- Developed local brand awareness
