LinkedIn lead-generation

LinkedIn is truly the social network for professionals and should prove a reliable source of new leads, especially for B2B business. It’s far more than an HR tool and we’ve worked with dozens of companies to generate leads, across numerous sectors. Here are just a few examples.

LinkedIn lead generation example

Burlington Stone

Burlington Stone are part of the Holker Group, who own several quarries in the Lake District. They supply products domestically and internationally, while maintaining a strong commitment to the local economy in Cumbria.

JC Social Media’s role is to assist their sales team in generating high-value leads through LinkedIn using advanced techniques. Our focus is locating and interacting with landscape architects across the globe.

Approach taken

  • Optimising LinkedIn profiles
  • LinkedIn searches
  • Interacting with people in various countries
  • Tailoring campaigns for different business development managers

Results

  • Connected sales managers and directors to specific contacts worldwide
  • Developed interested from industry figures on imminent and future projects
  • Generate consistent leads from potential clients and collaborators
  • Converted several high-value commissions during the campaign
Social media for finance company

Technology investment company

This company seeks out the best technology investment opportunities in the UK and Europe. A targeted LinkedIn campaign was sought in order to identify and communicate with tech founders and directors.

The London-based company directors turned to the expertise of the JC team to run a bespoke, in depth, LinkedIn lead generation campaign and hand over warmed leads.

 

Approach taken

  • Highly specific LinkedIn search and outreach
  • LinkedIn searches to create ‘long list’ of prospects for approval
  • Identifying genuine opportunities for investment
  • Engaging with and passing over leads from the shortlist

Results

  • Connect to dozens of suitable tech directors each month
  • Regular passing over of warm leads for meeting
  • Has led to numerous advanced discussions about investments and buyouts
Social media for stone retailer

Hardscape

Hardscape retail a vast range of materials for the construction, design and landscaping sectors. JC Social Media created and has delivered a comprehensive LinkedIn strategy across various individuals in the company with searches spanning the entire UK.

Team JC has worked closely with Hardscape to create a dynamic and effective prospect outreach plan that plays a key role in introducing new leads to the sales funnel.

Approach taken

  • Optimising LinkedIn profiles
  • Bespoke approaches for BDMs a different levels of seniority
  • Advanced LinkedIn searches
  • Engaging with professionals and businesses in the UK

Results

  • Generated leads with numerous companies in the UK
  • Identified decision makers on existing and future projects
  • Increased brand awareness in sector
  • Dynamic shifts in strategy based on trends
  • Positive ROI based on numerous project conversions
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