Membership associations

Membership associations represent a great challenge due to their large stakeholder base and industry specialisms so the delivery of a thoroughly planned out strategy is paramount to its social media success. By utilising the major platforms, membership associations can certainly look to gain, retain and improve the services received by members.

cosmetic nurses

British Association of Cosmetic Nurses

The largest professional association for nurses carrying out cosmetic treatments in the UK, set up for cosmetic nurses, doctors and dentists. The organisation operates under a strict code of conduct in order to ensure patient safety, and wishes to recruit more members to join their team.

 

Approach taken

  • Focus on engaging with nurses, doctors and dentists
  • Improving communication with existing members
  • Recruitment of new members
  • Event build-up and follow-up

Results

  • Successful communication channels established
  • Consistent flow of relevant industry updates
  • Recognised as experts in their field
  • Increase in website traffic and membership enquiries

Website

www.bacn.org.uk

“Thank you so much for your support on our annual conference. An amazing success helped by your fantastic social media support. Record number of attendees and exhibitors!”

~ Paul Burgess – CEO of BACN

Accountancy social media

Membership association for accounts payable professionals

The largest membership organisation of its kind in the UK launched in 2016. The organisation began life as a LinkedIn group and grew to over 30,000 accounts payable professionals.

Offering a wide range of benefits to its members, the business needed to convert the LinkedIn group members to paying association members. JC Social Media were involved from the pre-launch stage and played a significant role in the launch strategy and the delivery of online marketing activity.

 

Approach taken

  • Design and creation of landing page
  • PR activity to generating awareness of new association
  • Build email database
  • LinkedIn connection building

Results

  • Secured paying members before the actual launch
  • Successful migration of LinkedIn group members to email database
  • 37% conversion rate of landing page (securing emails)
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