National Convenience Show

National Convenience Show

The National Convenience Show at the NEC is the UK’s largest event for businesses in the convenience and grocery industry with over 600 suppliers, fit-out companies and franchise opportunities.

The Digital Hub was a place where speakers delivered presentations on a wide range of digital subjects, from website creation to e-commerce to social media. The hub was one of the most popular features of the show and David both presented a seminar and provided a drop-in surgery for delegates.

 

Approach taken

  • Presentation to group of 100+ delegates
  • Industry specific tips
  • Choosing the right social platforms, practical social media skills workshop, what to say and when to say it, hashtagging for profit, integrating other digital marketing
  • One-to-one drop in surgery for individual consultation

Results

  • Huge value added to delegates
  • Better informed and educated marketers
  • An attention-drawing public speaker
  • Surgery utilised by both visitors and exhibitors

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