National Convenience Show

The National Convenience Show at the NEC is the UK’s largest event for businesses in the convenience and grocery industry with over 600 suppliers, fit-out companies and franchise opportunities.

The Digital Hub was a place where speakers delivered presentations on a wide range of digital subjects, from website creation to e-commerce to social media. The hub was one of the most popular features of the show and David both presented a seminar and provided a drop-in surgery for delegates.

 

Approach taken

  • Presentation to group of 100+ delegates
  • Industry specific tips
  • Choosing the right social platforms, practical social media skills workshop, what to say and when to say it, hashtagging for profit, integrating other digital marketing
  • One-to-one drop in surgery for individual consultation

Results

  • Huge value added to delegates
  • Better informed and educated marketers
  • An attention-drawing public speaker
  • Surgery utilised by both visitors and exhibitors