New brand launches
Launching a new brand effectively is incredibly important but it can be challenging. The noisy world of social media is full of start-ups and challenger brands so getting yourself heard requires great social media. Gaining traction quickly contributes to the long term viability and success of a business and it is particularly important in retail, tech platform and e-commerce brand launches.
Holiday booking website
JC Social Media played a key role in the launch of a brand new website helping people get the best possible price for their dream holiday. They pride themselves on their site being extremely easy to use, with a simple sign up. As a new company, they had no existing brand awareness or customer base. They also had no social media in place, but they identified it as a way to quickly get traffic to their website.
Approach taken
- Creating and optimising various platforms
- Targeted Facebook adverts
- Directing traffic to the website
- Twitter searching and interaction
Results
- Sharp rise in brand awareness and signups
- 44% of all web traffic from social media
- Exceptional reach of ‘last chance haggles’ via Facebook promoted posts
EMR Naturals bodycare
We were required to support the online launch of a range of bodycare products. They are designers of a hair and beauty range with nature at its core. Their products, ranging from shower gel to toothpaste to hair oil, are packed with natural ingredients and either chemical free or with minimal chemicals.
Approach taken
- Optimise social profiles and graphics
- Establish and grow social media following
- Direct fresh traffic to the website
- Raise general brand awareness
What the client said:
We really, really love JC Social Media. When we hired them, we had no social media presence, no content creation pipeline and (as you might expect) very low customer engagement on our website and on Facebook.
JC Social Media gave us a full social media makeover. They helped make our photo content sparkle, helped us come up with serious strategy for sharing content on Instagram and Facebook and helped us with commercial strategies to get more website views and product sales.
They know exactly what they’re doing and three months after hiring them our social media following has hugely increased and are in conversations with Ocado about selling our products in their stores!
