Parent products

Parent products

Even before a child is born, parents make purchasing decisions that will amount to thousands of pounds over that child’s lifetime. We work with a range of products suitable for parents, tackling every challenge including feeding, education and getting dressed! JC Social Media has worked with products and services for mums and dads to kids of all ages, all over the world.

Parents often gather recommendations from other parents, but social media can help to kick-start that process and ensure consistent sales.

Shapewear for mothers

This brand is the top post-pregnancy shape wear collection – recommended by physicians, nurses, hospitals, doulas, fitness experts and of course, new mums.

With fans around the world and a high converting site, we were tasked with a Facebook ads campaign that would drive sales sky high!

Approach taken

  • Campaign planning
  • Ads testing
  • Social content creation and audience interaction
  • Monitoring, adjusting and reporting on ads


  • Generation of 24,000 website clicks
  • Surge in searches for brand name, leading to further sales and cart adds
  • Site conversion up by 2%
  • 68,000 engagements with ads

Superior baby bottles

These innovative, ergonomically shaped bottles are easier for babies to hold. The bottles have patented, press-to-close, twist-to-open technology, and are stackable and easy to clean.

Our work involved turning a popular product in the USA into a parent staple in the UK.


Approach taken

  • Campaign planning
  • Testing phase
  • Social content creation and audience interaction
  • Monitoring, adjusting and reporting on ads


  • Record sales of new parent starter kits
  • Consistent returns, scaling up at Christmas and for specific offers
  • Successful black Friday campaign
  • Generation of 16,500 website clicks and 593,000 impressions

Inspirational storybooks

These storybooks are suitable for children ages 6-9 and follow characters who are positive, enterprising and resourceful – perfect role models for kids.

Our work included Amazon advertising and Facebook advertising to drive sales of the storybooks and resources in the UK and overseas.


Approach taken

  • Creation of Amazon store page
  • Testing phase
  • Graphic design and collection of user-generated content
  • Tweaking, editing and measuring ads constantly


  • Storybooks entered top 1000 in children’s books
  • 40+ 5* reviews across Amazon products
  • Generation of sales in USA, Australia and Japan
  • Return on advertising spend

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