Personal injury lawyers

APIL has grown to become the leading, most respected organisation in the field of personal injury lawyers with 3,800 members. Few members were harnessing the power of social media and were unsure how to use it to develop their personal brand and generate leads.

JC Social Media were asked to deliver a 40 minute presentation at APIL’s quarterly meeting for lawyers of all ranges of seniority.

Approach taken

  • Talk delivered to 20+ attendees
  • Addressed differences in platforms
  • Profile¬†optimisation tips
  • Content creation examples
  • Lead generation tactics
  • Q&A


  • Enthused members now using lead generation techniques
  • Improved¬†communication within the association
  • Generated value for the association members