Social media for property companies

Property has proven to be a sector within which social media plays a vital role as more potential buyers and sellers use the networks to find opportunities. Of course, there is a huge range of business types within the property sector and each one can utilise social media differently.

LinkedIn, Facebook and Twitter provide channels for active lead-generation; from finding potential tenants, landlords and investors to providing a customer service function, social media holds the key. Here are three examples.

Property management company

A rapidly expanding property company offering sales, lettings and asset management across the UK. As a growing brand, their website and social profiles are busy with enquiries and our role involves managing the online reputation of the company as well as their communication with all interested stakeholders, landlords, investors, tenants, buyers, sellers and partners.

 

Approach taken

  • Creating audience around each branch
  • Finding landlords, vendors and investors
  • Facebook promotions
  • Customer service function
Results
  • 71% of social website traffic from new users
  • 15,000 people reached per month over Facebook
  • Increase in inbound enquiries
  • Increased attendance at offline events, including property launches and investor evenings

JC Social Media have been an integral part of our social media marketing from the start. They not only manage our online presence, engage with our audiences and create new and exciting content, they ensure that we are notified of any customer service or local matters immediately. I have no hesitation in recommending JC Social Media to other companies looking to maximise their online presence and generate results.

~ The Chairman

Social media for estate agents

Property development company

Based in the Midlands, this company acts as both a property developer and an estate agent. This makes the company multi-faceted with a broad target audience and social media was recognised as a key tool in building the brand and developing client relationships.

JC Social Media were tasked with launching the online marketing activities before handing over to the in-house team for ongoing management.

 

Approach taken

  • Creating and optimising all social profiles from scratch
  • Finding land owners and investors
  • Increasing awareness of the brand across the entire Midlands area
  • Increase online enquiries
  • Provide handover training and support
Results
  • 60% of all web traffic from social media
  • Significant increase in overall web traffic
  • 30,000 people reached per month over Facebook
  • Increase in inbound enquiries
Social media for London property

Property development London

Part of one of the largest development portfolios in the UK, this new development of private rental properties in East India, central London, required social media support for their launch. Targeting young professionals, the goal of the campaign was to raise awareness of the new builds and secure enquiries from potential tenants.

JC Social Media were asked to pitch alongside major London-based marketing agencies for this exciting work and we were delighted to secure it.

 

Approach taken

  • Creating audience around each branch
  • Finding landlords, vendors and investors
  • Facebook promotions
  • Customer service function
Results
  • Increased overall web traffic
  • Generated online enquiries
  • Built an active community of tenants on a Facebook group

We selected JC Social Media as they are a young vibrant company who understood our offer and target market. They have built brand awareness and been innovative in driving enquiries to our website. They run our social media output effectively and are a proactive forward thinking business.

~ Marketing director